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About the role
Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity Marketing Performance analysis i.e. data aggregation (leveraging marketing click-stream API s, data cleaning transformation), analysis segmentation, targeting integration A/B testing, MVT/Optimization framework(s) using tools like Adobe Target Developing the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Excellent understanding of digital analytics specially Clickstream Data Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Agile method understanding Must Have Knowledge on TMS Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Programming Languages - JavaScript, jQuery Good to have Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Markup Languages - HTML, CSS
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