Padmi

Digital Data Ops Analyst

MumbaiPosted 3 months ago
Data Science And StatisticsMid-levelFull Time; Regular
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As an ideal candidate for this role, you should be familiar with digital data and onboarding, including the anonymous and pseudonymous identifiers that are used for distributing and targeting data in digital, such as MAIDs, cookies, hashed emails, CTV IDs. Your expertise in the digital media landscape should have a focus on buy-side technologies like DMPs and DSPs. You should be able to be accountable for the onboarding processes end-to-end, working in partnership with data engineering to improve and automate the process where possible. Your comfort level in manipulating data using SAS and SQL to prepare audience files for onboarding is essential. Being data-driven with strong analytics skills, you should be able to extract insights from large and varied datasets. Key Responsibilities: - Maintain regular processes to create and distribute digital data audiences to a variety of digital data marketplaces, DMPs, DSPs, and other activation platforms - Manage and enhance the process to create custom digital audiences for Data Axle direct customers - Compile and analyze reporting of digital data usage and revenue with the goal of providing key insights to drive business growth Qualifications Required: - Familiarity with digital data and onboarding processes - Expertise in the digital media landscape with a focus on DMPs and DSPs - Ability to manipulate data using SAS and SQL - Strong analytics skills with the capability to extract insights from diverse datasets In addition to the above responsibilities and qualifications, if any additional details about the company are present in the job description, they should be added here. As an ideal candidate for this role, you should be familiar with digital data and onboarding, including the anonymous and pseudonymous identifiers that are used for distributing and targeting data in digital, such as MAIDs, cookies, hashed emails, CTV IDs. Your expertise in the digital media landscape should have a focus on buy-side technologies like DMPs and DSPs. You should be able to be accountable for the onboarding processes end-to-end, working in partnership with data engineering to improve and automate the process where possible. Your comfort level in manipulating data using SAS and SQL to prepare audience files for onboarding is essential. Being data-driven with strong analytics skills, you should be able to extract insights from large and varied datasets. Key Responsibilities: - Maintain regular processes to create and distribute digital data audiences to a variety of digital data marketplaces, DMPs, DSPs, and other activation platforms - Manage and enhance the process to create custom digital audiences for Data Axle direct customers - Compile and analyze reporting of digital data usage and revenue with the goal of providing key insights to drive business growth Qualifications Required: - Familiarity with digital data and onboarding processes - Expertise in the digital media landscape with a focus on DMPs and DSPs - Ability to manipulate data using SAS and SQL - Strong analytics skills with the capability to extract insights from diverse datasets In addition to the above responsibilities and qualifications, if any additional details about the company are present in the job description, they should be added here.

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