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About the role
Role Summary: We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions. Key Responsibilities: Cross-Screen Data & MeasurementBuild and manage integrated deterministic datasets across TV & Digital ecosystemsDesign and own the Total Audience Measurement framework to deliver a unified view of reach, consumption, and engagementConsumer Insights & Analytics Analyze cross-screen behavioral journeys and consumption patternsGenerate actionable insights to solve key business problemsPerformance Tracking & MIS Design and maintain centralized MIS dashboards tracking KPIs across business unitsIdentify performance gaps and provide clear, data-backed recommendationsDevelop predictive models for cross-screen consumption and engagement trendsDrive AI-led automation and analytics adoption to improve efficiency and scalabilityStorytelling & Stakeholder Management Translate data into clear narratives and executive presentationsDrive alignment through workshops and leadership forums Qualifications & Key Skills: 8+ years of experience in consulting, strategy, analytics roles.Hands on experience of SQL & data processing.Strong grasp of business concepts and data interpretation.Excellent written and verbal communication skills.Ability to simplify complex ideas and tailor messages for various audiences.Work in fast-paced environment. .
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