Digital Growth & Shopify Executive

Job Description As a Shopify Developer & Website Manager at Jiva Ayush, you will be responsible for managing and optimizing the Jiva Ayush Shopify store. Your tasks will involve creating and updating landing pages, collection pages, and product pages. You will work towards improving website speed, enhancing user experience, and increasing conversion rates. Additionally, you will be in charge of installing, configuring, and managing Shopify apps, coordinating theme customizations, and implementing minor code changes. Your role will also include driving CRO (Conversion Rate Optimization) initiatives, proactively tracking and resolving website issues, and providing support for new product launches and promotional campaigns. Key Responsibilities - Manage and optimize the Jiva Ayush Shopify store - Create and update landing pages, collection pages, and product pages - Improve website speed, user experience, and conversion rates - Install, configure, and manage Shopify apps - Coordinate theme customizations and minor code changes - Implement CRO (Conversion Rate Optimization) initiatives - Track and resolve website issues proactively - Support new product launches and promotional campaigns - Plan, execute, and optimize Meta ad campaigns - Manage audience targeting, retargeting, and lookalike audiences - Monitor campaign performance and ROAS - Conduct A/B testing for creatives, audiences, and offers - Scale winning campaigns while maintaining efficiency - Generate qualified leads and e-commerce sales - Manage Google Search, Shopping, Performance Max, and Display campaigns - Conduct keyword research and competitor analysis - Improve Quality Scores and campaign efficiency - Monitor and optimize CPC, CPA, ROAS, and conversion rates - Set up conversion tracking and reporting - Create engaging content for Instagram, Facebook, YouTube Shorts, and LinkedIn - Develop content calendars aligned with brand objectives - Coordinate graphics, reels, short videos, and educational content - Write compelling captions and campaign messaging - Support influencer and community engagement activities - Track website, campaign, and social media performance - Prepare weekly and monthly performance reports - Recommend actionable improvements based on data insights - Monitor customer acquisition costs and revenue metrics Qualification Required Must Have - 2+ years of Shopify experience - Hands-on experience managing Meta Ads - Hands-on experience managing Google Ads - Experience creating social media content and creatives - Understanding of e-commerce funnels and D2C marketing - Knowledge of Canva, Photoshop, or similar design tools - Familiarity with Google Analytics and Google Tag Manager - Strong communication and execution skills Good to Have - Experience in wellness, healthcare, Ayurveda, nutraceuticals, or beauty brands - Experience with Klaviyo, WhatsApp marketing, and email automation - Basic HTML, CSS, and Shopify Liquid knowledge - SEO and content marketing exposure - Video editing experience using CapCut, Premiere Pro, or similar tools If you are selected for this role, you will be expected to improve website conversion rates, increase qualified traffic and sales, enhance ROAS across Meta and Google channels, build a consistent social media content pipeline, and support revenue growth through digital marketing initiatives. Salary Range: 40,000.00 - 50,000.00 per month Benefits - Flexible schedule - Work Location: In person Job Description As a Shopify Developer & Website Manager at Jiva Ayush, you will be responsible for managing and optimizing the Jiva Ayush Shopify store. Your tasks will involve creating and updating landing pages, collection pages, and product pages. You will work towards improving website speed, enhancing user experience, and increasing conversion rates. Additionally, you will be in charge of installing, configuring, and managing Shopify apps, coordinating theme customizations, and implementing minor code changes. Your role will also include driving CRO (Conversion Rate Optimization) initiatives, proactively tracking and resolving website issues, and providing support for new product launches and promotional campaigns. Key Responsibilities - Manage and optimize the Jiva Ayush Shopify store - Create and update landing pages, collection pages, and product pages - Improve website speed, user experience, and conversion rates - Install, configure, and manage Shopify apps - Coordinate theme customizations and minor code changes - Implement CRO (Conversion Rate Optimization) initiatives - Track and resolve website issues proactively - Support new product launches and promotional campaigns - Plan, execute, and optimize Meta ad campaigns - Manage audience targeting, retargeting, and lookalike audiences - Monitor campaign performance and ROAS - Conduct A/B testing for creatives, audiences, and offers - Scale winning campaigns while maintaining efficiency - Generate