IT Product Owner - Digital Marketing & AI Integration

IT Product Owner Experience: 4-6 yrs Timings - Night shifts Key Responsibilities AI & Creative Technologies Integration Support deployment of generative AI tools, creative automation, and personalization features within marketing and web content workflows (e.g., text, image, and video automation, campaign acceleration). Requirements Gathering and User Story Documentation Collaborate with IT Business Leads and cross-functional stakeholders to translate business, creative, and marketing needs into thorough requirements and actionable user stories. Maintain enterprise-level standards in documentation, backlog management, and prioritization (Azure DevOps/Jira). MarTech Enhancement & Integration Evaluate, guide, and optimize integrations across the MarTech ecosystemincluding CMS, CRM, analytics, and creative toolsin alignment with digital transformation goals and best practices for large organizations. Analytics & Optimization Support the Business Leads and cross-functional stakeholders as they design and implement a framework to evaluate productivity gains from generative AI toolsdefining key performance indicators (KPIs), tracking adoption rates, analyzing time-savings, and translating technical results into actionable business insights that guide strategic decision-making. Testing, UAT, & Quality Assurance Design testing plans and lead testing teams in rigorous QA and UAT for new features (including AI-driven capabilities). Ensure business acceptance, produce clear UAT templates, and archive documentation for organizational knowledge transfer. Cross-Functional Leadership & Collaboration Act as a connector between global teamscreative, marketing, IT, and businessfacilitating communication, empathy, shared vision, and respect, regardless of location, culture, or title. --- Qualifications Experience 35+ years as a Product Owner in web, digital marketing, or creative technology projects; direct experience in large, global, or complex organizations is highly valued. Technical & AI Fluency Exposure to generative AI tools (e.g., ChatGPT, Adobe Firefly, Jasper/Influitive/Champion), analytics platforms (e.g., GA4, Glassbox), MarTech solutions (CMS, CRM, automation), Adobe Suite, and Digital Asset Management platforms. Proficient with backlog management tools (Azure DevOps, Jira) and Agile delivery frameworks. Business & Communication Skills Outstanding written and verbal communication, skilled at translating stakeholder requirements into execution-ready, clear user stories and documentation at an enterprise scale. Analytical Mindset Data-driven decision maker, using analytics to optimize business processes and measure value creation, ROI, and campaign performance. Preferred Understanding of AI ethics and data privacy, basic SQL, and experience enabling digital transformation or MarTech initiatives globally. Education Bachelors degree in Marketing, Technology, or related discipline; equivalent experience also considered. --- What We Value Team players with a can-do and positive intent-first attitude Flexibility across diverse locations, cultures, and time zones Curiosity, creativity, and initiative: thinking outside the box to solve complex problems Respectful collaboration across all organizational levels Experience Level Mid Level .