Senior Product Associate Marketing Campaign Workflow

Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world s most innovative financial organizations. As a Senior Product Associate in Marketing Automations Platforms, you contribute to the team by leveraging your expertise in product development and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings. Collaborate closely with cross-functional teams and play a crucial role in shaping the future of our products and ongoing success. Job responsibilitiesPartners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discoveryConsiders and plans for upstream and downstream implications of new product features on the overall product experienceSupports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customersAnalyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycleWrites the requirements, epics, and user stories to support product development Drives discovery for new lines of business, capturing key requirements and writing user stories for the development teamsChallenges current methods and procedures to identify inefficiencies and opportunities for growthEnhances communication between development and business leads so that asks and solutions are clearly understood by both sidesIs a center for knowledge having a deep curiosity about marketing operations and able to communicate what has been learned to other team membersRequired qualifications, capabilities, and skills3 years of experience or equivalent expertise in product management or a relevant domain areaProficient knowledge of the product development life cycleExperience in product life cycle activities including discovery and requirements definitionDeveloping knowledge of data analytics and data literacyWorked with enterprise level applications from Proof of Concept to maintenance of mature environmentsExcellent communication skills comfortable talking to business leads at various levels while also being able to document requirements in formal agile story formDeveloped Business Process Maps in Visio and other like tools and be able to talk to the processExperience working in Agile environment and with Agile project methodologies and tools including JIRAPreferred qualifications, capabilities, and skillsRecognized thought leader within a related fieldMartech experienceExperience with Camunda BPMN; Pega; Adobe Workfront; Expertise with the Atlassian suiteExperience with executive communicationsA customer obsessed individual with the ability to build and maintain good, productive relationships with engineers and technical partners, and an ability to translate customer needs into clear product delivery or technical requirements.Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc. Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world s most innovative financial organizations. As a Senior Product Associate in Marketing Automations Platforms, you contribute to the team by leveraging your expertise in product development and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings. Collaborate closely with cross-functional teams and play a crucial role in shaping the future of our products and ongoing success. Job responsibilitiesPartners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discoveryConsiders and plans for upstream and downstream implications of new product features on the overall product experienceSupports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customersAnalyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycleWrites the requirements, epics, and user stories to support product development Drives discovery for new lines of business, capturing key requirements and writing user stories for the development teamsChallenges current methods and procedures to identify inefficiencies and opportunities for growthEnhances communication between development and business leads s