Senior Product Manager (Loyalty&Retention)

We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates.

Responsibilities

• • Shape and execute the product vision and roadmap for the Loyalty & Retention domain

• • Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs

• • Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution

• • Conduct regular CustDev interviews with traders to uncover their true motivators and barriers

• • Collaborate with the Data Science team to build churn prediction models and personalize promotional offers

• • Analyze the performance of launched features and iteratively improve the product

Requirements

• • Proven experience as a Product Manager (preferably in high-frequency products)

• • Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI

• • Proven track record of developing and launching loyalty programs, bonus engines, and referral systems

• • Strong proficiency in product analytics tools and a data-driven approach to decision-making

• • Experience in conducting A/B tests and customer development (quantitative and qualitative research)

• • Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer)

• • Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition)

• • Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future

• • Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support)

• • Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions

• Will be a plus

• • Direct experience working in CFD/Forex brokers or Crypto exchanges

• • Personal experience in trading or investing

• • Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications

• We offer

• • Tax expenses coverage for private entrepreneurs in Ukraine

• • Expert support and guidance for Ukrainian private entrepreneurs

• • 20 paid vacation days per year

• • 10 paid sick leave days per year

• • Public holidays as per the company’s approved Public holiday list

• • Medical insurance

• • Opportunity to work remotely

• • Professional education budget

• • Language learning budget

• • Wellness budget (gym membership, sports gear and related expenses)