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Role Overview: You are a dynamic, analytical, and creative Analyst/Assistant Manager Marketing joining the Strategic Marketing team at Kennametal Inc. Your role involves driving product positioning, go-to-market strategies, competitive intelligence, and performance analytics to support high-growth business objectives across Metal Cutting and WIDMA/MSG business lines. Key Responsibilities: - Develop differentiated product positioning, value propositions, and messaging frameworks for new and existing product lines. - Create and execute go-to-market (GTM) plans, product launch campaigns, customer programs, and adoption strategies. - Partner with Product Management, Sales, and Engineering on product roadmaps, segmentation, and commercialization priorities. - Build content and collateral such as product briefs, presentations, case studies, and sales enablement kits. - Conduct competitive benchmarking across technology, pricing, and customer experience dimensions. - Drive brand consistency and ensure strategic alignment in all product communications. - Build dashboards, performance scorecards, and KPI frameworks for marketing, corporate and business functions. - Analyze customer data, industry demand trends, product usage insights, and sales performance to identify growth opportunities. - Conduct forecasting, market sizing, and scenario modeling using advanced analytics. - Translate complex datasets into clear, actionable insights for senior leadership decision-making. - Leverage tools such as Power BI/Tableau, and CRM/ERP data for advanced analytics. - Conduct need-based market research and VOCs in line with business priorities and strategic plans. - Work with cross-functional teams including engineering, marketing, sales, and manufacturing to ensure successful product development and launch. - Define product requirements and specifications through market research, customer feedback, and competitive analysis. - Execute the Product Development activities at a strategic level incorporating agreement of overall direction and vision, product economics, competitor response, scheme & regulatory analysis, and risk management. Qualification Required: - An Engineering graduate preferably with a management degree. - 5 - 8 years of work experience in Marketing and Analytics, preferably from the Cutting Tools / Machine Tool industry. - In-depth knowledge of cutting tools, CNC machines, and their applications. - Ability to understand technical aspects and convert them into marketing collateral Impactful presentations, content strategy etc. - Expert in data analytics with knowledge of CRM, Power BI, and other sales tools. - Strategic thinking and structured problem-solving. - Data-driven decision-making. - Cross-functional collaboration. - Customer-centric mindset. - Creativity and narrative building. - Bias for action and ownership. Role Overview: You are a dynamic, analytical, and creative Analyst/Assistant Manager Marketing joining the Strategic Marketing team at Kennametal Inc. Your role involves driving product positioning, go-to-market strategies, competitive intelligence, and performance analytics to support high-growth business objectives across Metal Cutting and WIDMA/MSG business lines. Key Responsibilities: - Develop differentiated product positioning, value propositions, and messaging frameworks for new and existing product lines. - Create and execute go-to-market (GTM) plans, product launch campaigns, customer programs, and adoption strategies. - Partner with Product Management, Sales, and Engineering on product roadmaps, segmentation, and commercialization priorities. - Build content and collateral such as product briefs, presentations, case studies, and sales enablement kits. - Conduct competitive benchmarking across technology, pricing, and customer experience dimensions. - Drive brand consistency and ensure strategic alignment in all product communications. - Build dashboards, performance scorecards, and KPI frameworks for marketing, corporate and business functions. - Analyze customer data, industry demand trends, product usage insights, and sales performance to identify growth opportunities. - Conduct forecasting, market sizing, and scenario modeling using advanced analytics. - Translate complex datasets into clear, actionable insights for senior leadership decision-making. - Leverage tools such as Power BI/Tableau, and CRM/ERP data for advanced analytics. - Conduct need-based market research and VOCs in line with business priorities and strategic plans. - Work with cross-functional teams including engineering, marketing, sales, and manufacturing to ensure successful product development and launch. - Define product requirements and specifications through market research, customer feedback, and competitive analysis. - Execute the Product Development activities at a strategic level incorporating agreement of overall direction and vision, product economics, competitor response, scheme & regulatory ana
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