Senior Audience Developer (Adobe)

Kforce has a client that is seeking a Senior Audience Developer (Adobe) in Austin, TX.

Overview: The Senior Adobe Audience Developer is responsible for designing, building, optimizing, and maintaining advanced audience segments within Adobe Experience Platform to support marketing activation, personalization, and journey orchestration. This role focuses on developing efficient, reusable, and scalable audiences by leveraging deep expertise in AXP data models, segmentation capabilities, and best-practice architecture.

The Senior Adobe Audience Developer collaborates with marketing, data, and engineering teams to ensure audience logic is accurate, aligned to business objectives, and optimized for performance. While AXP is the primary platform, experience with Unica, MDM, and MDP is valuable for cross-system alignment and legacy workflow validation.

Extensive hands-on experience with Adobe Experience Platform, especially advanced segmentation and profile data modeling

Ability to design and develop complex audiences that are efficient, reusable, and scalable

Strong understanding of identity resolution, profile stitching, and data ingestion processes

Ability to interpret business and marketing requirements and translate them into precise audience logic

Experience working with customer data platforms and activation workflows

Strong attention to detail and proficiency in validating audience outputs

Effective communication and documentation skills, with the ability to explain complex logic to non-technical stakeholders

Nice to Have Skills:

Experience with Unica, Master Data Management (MDM), or Marketing Data Platforms (MDP)

Experience with SQL or similar data query languages

Understanding of cross-platform campaign management and orchestration workflows

Exposure to data governance, privacy compliance, or audience taxonomy best practices

Experience with additional CDP, marketing automation, or analytics tools

Familiarity with agile methodologies and collaborative development processes

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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