Consultant

Job Description:

As a Marketing Data Scientist , you will bridge the gap between complex data and strategic growth. You will be responsible for analyzing customer behavior and campaign performance to drive ROI.

Roles & Responsibilities

· Analyze Marketing Performance: Develop models to measure the effectiveness of digital campaigns and channel attribution.

· Customer Insights: Segment audiences and perform churn analysis to improve customer retention and lifetime value.

· Predictive Modeling: Build and deploy machine learning models to forecast market trends and consumer demand.

· Data Visualization: Create automated dashboards to communicate actionable insights to stakeholders.

· A/B Testing: Design and execute experiments to optimize website conversions and email marketing strategies.

Primary Skills (Core): Proficiency in Python or R , advanced SQL for data extraction, and statistical modeling (regression, clustering, and propensity scoring).

Secondary Skills (Support): Experience with BI tools (Tableau/Power BI), knowledge of Google Analytics/Adobe Analytics , and strong "data storytelling" to explain technical findings to non-technical marketing teams.