Primary – Data Scientist Marketing

ECMS ID 526583 Start Date ASAP Project Code NABDDO15 Skill Set Primary – Data Scientist Marketing JD Partner with Marketing, Product, and CRM teams to identify opportunities for personalization and data-driven decision-making. Build and optimize machine learning models (e.g., churn prediction, propensity models, segmentation). Analyze customer behaviors across personal and business banking products to inform campaign targeting and product development. Design A/B tests and multi-variate experiments to measure marketing impact. Develop customer lifetime value and attribution models to evaluate campaign ROI. Use data visualization tools (e.g., Power BI, Tableau) to communicate insights and performance to stakeholders. Collaborate with data engineers to ensure scalable data pipelines and feature engineering. Maintain model documentation, ensure compliance with data governance and regulatory requirements Role & Band JL5 Work Location with Zip Code Gurgaon Vendor rate 9000 INR BGC Post or Before Onboarding post Onboarding Drug Test - Yes/No Follow the regular process 3 must Skills BFS domain expert, data Science , marketing 3 Responsibilities Design, Development, testing Onsite Manager Name Deepu Mathew