Digital Analyst

As a Digital Analyst in our organization, you will play a crucial role in contributing to the enterprise approach to digital analytics. Your primary responsibility will be to deliver insights that support decision-making and the design of personalized and engaging experiences for our members and customers. You will work closely with the Digital Marketing Team and key stakeholders to drive data-driven decision-making by analyzing customer interactions across touchpoints, recommending performance improvement opportunities, and optimizing digital experiences using Adobe Analytics. Key Responsibilities: - Advise marketing and business development on the definition and implementation of measurement strategies - Deliver relevant cross-channel performance reports with actionable insights - Analyze prospective and existing B2B and B2C customer interactions to recommend performance improvement opportunities - Derive key insights using Adobe Analytics to optimize digital experiences - Keep abreast of industry trends and best practices in digital analytics Qualifications Required: - In-depth knowledge of the Adobe suite of products, specifically Adobe Analytics - Hands-on experience in implementing Adobe Analytics tracking code and configuring custom variables to track key metrics - Proficiency in manipulating and transforming raw data from Adobe Analytics with SQL for analytics and visualization in Power BI - Collaborative mindset with the ability to work closely with cross-functional teams - Experience in developing and maintaining Adobe and Power BI dashboards and reports - Strong analytical skills and experience in conducting AB testing and multivariate testing - Proficiency in marketing tools such as Marketo, Haiilo, and Google Ads - Knowledge of CRM systems such as Microsoft Dynamics 365 CE - Frontend development expertise in Javascript and programming experience in SQL, R, or Python If this opportunity aligns with your skills and experience, we encourage you to apply and be a part of our team! As a Digital Analyst in our organization, you will play a crucial role in contributing to the enterprise approach to digital analytics. Your primary responsibility will be to deliver insights that support decision-making and the design of personalized and engaging experiences for our members and customers. You will work closely with the Digital Marketing Team and key stakeholders to drive data-driven decision-making by analyzing customer interactions across touchpoints, recommending performance improvement opportunities, and optimizing digital experiences using Adobe Analytics. Key Responsibilities: - Advise marketing and business development on the definition and implementation of measurement strategies - Deliver relevant cross-channel performance reports with actionable insights - Analyze prospective and existing B2B and B2C customer interactions to recommend performance improvement opportunities - Derive key insights using Adobe Analytics to optimize digital experiences - Keep abreast of industry trends and best practices in digital analytics Qualifications Required: - In-depth knowledge of the Adobe suite of products, specifically Adobe Analytics - Hands-on experience in implementing Adobe Analytics tracking code and configuring custom variables to track key metrics - Proficiency in manipulating and transforming raw data from Adobe Analytics with SQL for analytics and visualization in Power BI - Collaborative mindset with the ability to work closely with cross-functional teams - Experience in developing and maintaining Adobe and Power BI dashboards and reports - Strong analytical skills and experience in conducting AB testing and multivariate testing - Proficiency in marketing tools such as Marketo, Haiilo, and Google Ads - Knowledge of CRM systems such as Microsoft Dynamics 365 CE - Frontend development expertise in Javascript and programming experience in SQL, R, or Python If this opportunity aligns with your skills and experience, we encourage you to apply and be a part of our team!