Marketing Analytics Professionals

Role Overview: As a Marketing Analytics Senior Executive at MakeMyTrip in Gurugram, you will play a crucial role in driving customer acquisition and engagement across all channels, particularly focusing on Mobile Marketing. By combining creativity with data-driven insights, you will design and execute targeted campaigns that deliver measurable business impact. Your primary goal will be to reach, engage, and convert users through mobile-first platforms like smartphones, tablets, and mobile apps, using data-driven strategies and personalized campaigns to achieve high-impact marketing. Key Responsibilities: - Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better. - Develop a strong understanding of MakeMyTrips business goals, strategies, and market dynamics to align data-driven insights with organizational objectives. - Collect, clean, and analyze large datasets using tools such as Excel, SQL, and Python, identifying patterns and opportunities for growth. - Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams. - Collaborate with senior leadership to develop and refine business strategies, leveraging data insights to drive decision-making. - Work cross-functionally to onboard new analytics platforms, adopt evolving technologies, and help achieve critical business objectives. Qualification Required: - Bachelors degree in a relevant field (B. Tech. or equivalent). - 2-4 years of professional experience in analytics, data science, or consumer insights roles. - Strong proficiency in Excel, SQL, and Python for data analysis. - Experience with data analytics tools such as Adobe Analytics, MixPanel, and Google Analytics. - Ability to work effectively in a collaborative, cross-functional team environment. - Strong problem-solving skills and attention to detail. - Proven track record of delivering business impact through data-driven insights. Role Overview: As a Marketing Analytics Senior Executive at MakeMyTrip in Gurugram, you will play a crucial role in driving customer acquisition and engagement across all channels, particularly focusing on Mobile Marketing. By combining creativity with data-driven insights, you will design and execute targeted campaigns that deliver measurable business impact. Your primary goal will be to reach, engage, and convert users through mobile-first platforms like smartphones, tablets, and mobile apps, using data-driven strategies and personalized campaigns to achieve high-impact marketing. Key Responsibilities: - Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better. - Develop a strong understanding of MakeMyTrips business goals, strategies, and market dynamics to align data-driven insights with organizational objectives. - Collect, clean, and analyze large datasets using tools such as Excel, SQL, and Python, identifying patterns and opportunities for growth. - Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams. - Collaborate with senior leadership to develop and refine business strategies, leveraging data insights to drive decision-making. - Work cross-functionally to onboard new analytics platforms, adopt evolving technologies, and help achieve critical business objectives. Qualification Required: - Bachelors degree in a relevant field (B. Tech. or equivalent). - 2-4 years of professional experience in analytics, data science, or consumer insights roles. - Strong proficiency in Excel, SQL, and Python for data analysis. - Experience with data analytics tools such as Adobe Analytics, MixPanel, and Google Analytics. - Ability to work effectively in a collaborative, cross-functional team environment. - Strong problem-solving skills and attention to detail. - Proven track record of delivering business impact through data-driven insights.