Source description
About the role
Company Description Manras Technologies is a Salesforce-focused technology company that brings together passionate CRM professionals to deliver simple, innovative solutions for diverse customer needs. The team is composed of certified Salesforce developers, consultants, and mobile application developers with extensive hands-on experience. With over 50 person-years of expertise and more than 100 completed projects, Manras consistently translates technical knowledge into practical business outcomes. The company focuses on providing clients with a competitive edge through cost-effective, results-driven solutions that strengthen their bottom line. Job Title: Salesforce Business Analyst (Real Estate Domain) Location: Noida/Gurugram Experience Required: 35 Years Employment Type: Full-time About the Role We are looking for a dynamic Salesforce Business Analyst who can bridge the gap between business needs and technical solutions. The ideal candidate will have hands-on experience in Salesforce implementations along with a strong understanding of the real estate domain, including sales lifecycle, CRM workflows, and customer journey management. Key Responsibilities Business Analysis Elicit and document business requirements through stakeholder interviews, workshops, and process reviews. Translate requirements into functional specifications, user stories, and acceptance criteria. Configure Salesforce objects, flows, validation rules, page layouts, and reports/dashboards (no- code/low-code). Collaborate with developers on complex customisations and integrations. Conduct UAT, manage defect logs, and ensure solutions meet defined acceptance criteria. Analyse CRM data quality issues and propose remediation strategies. Drive Salesforce adoption through training, documentation, and change management. Manage and prioritise the Salesforce backlog in alignment with business roadmap. Stay current with Salesforce releases and evaluate new features for business value. Salesforce Expertise Configure and optimize Salesforce (Sales Cloud / Service Cloud) Manage dashboards, reports, workflows, and automation Ensure CRM aligns with real estate sales processes (lead booking closure) Support UAT, deployment, and post-go-live activities Stakeholder Management Act as a liaison between business and technical teams Conduct regular status meetings and reporting Ensure client satisfaction and delivery excellence Required Skills & Qualifications Bachelors degree in Business, IT, or related field (MBA preferred) 37 years of experience as a Business Analyst / Project Manager Hands-on experience with Salesforce CRM Strong understanding of real estate processes (lead generation, site visits, booking, possession) Experience with Agile / Scrum methodologies Excellent communication and stakeholder management skills Strong analytical and problem-solving abilities Why Join Us Opportunity to work on impactful real estate CRM projects Collaborative and growth-oriented work environment Exposure to end-to-end Salesforce implementations .