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About the role
As a Product Marketing Specialist at GTMVerse, you will play a crucial role in driving the success of B2B SaaS products through compelling storytelling, effective go-to-market strategies, and engaging content creation. If you are passionate about making a direct impact on product adoption and business growth, this is the role for you. Key Responsibilities: - Develop and refine product positioning, messaging, and value propositions. - Create differentiated narratives that resonate with target audiences and buyer personas. - Translate product features into clear customer benefits and business outcomes. - Lead go-to-market planning and execution for product launches, feature releases, and updates. - Partner with Product, Sales, and Customer Success teams to ensure successful launch outcomes. - Create product demo videos, explainer videos, feature walkthroughs, customer success stories, and launch videos. - Conduct customer, competitor, and market research to identify opportunities and insights. - Create case studies, one-pagers, pitch decks, battle cards, landing pages, and email campaigns. - Monitor product adoption, engagement, campaign performance, and pipeline impact. - Use data-driven insights to optimize messaging, campaigns, and GTM strategies. Qualifications Required: - 5+ years of experience in Product Marketing within a B2B SaaS company (mandatory). - Proven track record of driving successful go-to-market initiatives and product launches. - Hands-on experience creating product demos, explainer videos, feature launch videos, and customer-facing video content. - Strong understanding of SaaS business models, customer journeys, and GTM strategies. - Excellent written, verbal, and presentation skills. - Experience collaborating with Product, Sales, Customer Success, and Design teams. - Strong analytical and problem-solving skills. - Ability to thrive in a fast-paced startup environment. If you join GTMVerse, you will have the opportunity to work directly on shaping product positioning and market strategy, with high ownership and visibility across the organization. You can influence company growth and customer success in a fast-paced, collaborative, and learning-driven culture. Competitive compensation and career growth opportunities await you. Benefits include paid sick time and Provident Fund. The work location is in person at either Chennai or Bangalore. As a Product Marketing Specialist at GTMVerse, you will play a crucial role in driving the success of B2B SaaS products through compelling storytelling, effective go-to-market strategies, and engaging content creation. If you are passionate about making a direct impact on product adoption and business growth, this is the role for you. Key Responsibilities: - Develop and refine product positioning, messaging, and value propositions. - Create differentiated narratives that resonate with target audiences and buyer personas. - Translate product features into clear customer benefits and business outcomes. - Lead go-to-market planning and execution for product launches, feature releases, and updates. - Partner with Product, Sales, and Customer Success teams to ensure successful launch outcomes. - Create product demo videos, explainer videos, feature walkthroughs, customer success stories, and launch videos. - Conduct customer, competitor, and market research to identify opportunities and insights. - Create case studies, one-pagers, pitch decks, battle cards, landing pages, and email campaigns. - Monitor product adoption, engagement, campaign performance, and pipeline impact. - Use data-driven insights to optimize messaging, campaigns, and GTM strategies. Qualifications Required: - 5+ years of experience in Product Marketing within a B2B SaaS company (mandatory). - Proven track record of driving successful go-to-market initiatives and product launches. - Hands-on experience creating product demos, explainer videos, feature launch videos, and customer-facing video content. - Strong understanding of SaaS business models, customer journeys, and GTM strategies. - Excellent written, verbal, and presentation skills. - Experience collaborating with Product, Sales, Customer Success, and Design teams. - Strong analytical and problem-solving skills. - Ability to thrive in a fast-paced startup environment. If you join GTMVerse, you will have the opportunity to work directly on shaping product positioning and market strategy, with high ownership and visibility across the organization. You can influence company growth and customer success in a fast-paced, collaborative, and learning-driven culture. Competitive compensation and career growth opportunities await you. Benefits include paid sick time and Provident Fund. The work location is in person at either Chennai or Bangalore.