DA (Salesforce CRM)

Role Overview: You will be joining the Data & Analytics team at SwiftWin as a Data Analyst / Personalization Specialist. Your main focus will be on leveraging analytics and technology to drive personalized customer experiences and optimize marketing campaigns. You will collaborate closely with marketing, CRM, and product teams to extract actionable insights and enhance customer segmentation strategies. Key Responsibilities: - Develop and maintain dashboards and reports using Tableau or Power BI to monitor campaign performance and personalization efforts. - Design, execute, and analyze A/B tests and experiments to enhance marketing campaigns and customer journeys. - Conduct customer segmentation and profiling utilizing CRM data for targeted marketing activities. - Write and optimize complex SQL queries to extract and manipulate large datasets from various sources. - Work with CRM teams to implement data-driven personalization strategies using Salesforce Marketing Cloud (MC) and Salesforce CRM. - Monitor and report key metrics for campaigns, tests, and customer engagement initiatives. - Provide actionable recommendations based on data analysis to improve conversion rates, retention, and ROI. - Ensure data quality, integrity, and consistency in all analysis and reporting. Qualification Required: - Strong proficiency in SQL is mandatory. - Advanced Excel skills are mandatory. - Experience with Tableau or Power BI is mandatory. - Experience with Salesforce CRM and Salesforce Marketing Cloud (MC) is preferred. - Hands-on expertise in A/B testing, campaign analysis, and test tracking is required. - Strong understanding of CRM data models and customer segmentation techniques. - Familiarity with tools like Google Analytics, MCP. - Ability to translate data insights into business recommendations. Role Overview: You will be joining the Data & Analytics team at SwiftWin as a Data Analyst / Personalization Specialist. Your main focus will be on leveraging analytics and technology to drive personalized customer experiences and optimize marketing campaigns. You will collaborate closely with marketing, CRM, and product teams to extract actionable insights and enhance customer segmentation strategies. Key Responsibilities: - Develop and maintain dashboards and reports using Tableau or Power BI to monitor campaign performance and personalization efforts. - Design, execute, and analyze A/B tests and experiments to enhance marketing campaigns and customer journeys. - Conduct customer segmentation and profiling utilizing CRM data for targeted marketing activities. - Write and optimize complex SQL queries to extract and manipulate large datasets from various sources. - Work with CRM teams to implement data-driven personalization strategies using Salesforce Marketing Cloud (MC) and Salesforce CRM. - Monitor and report key metrics for campaigns, tests, and customer engagement initiatives. - Provide actionable recommendations based on data analysis to improve conversion rates, retention, and ROI. - Ensure data quality, integrity, and consistency in all analysis and reporting. Qualification Required: - Strong proficiency in SQL is mandatory. - Advanced Excel skills are mandatory. - Experience with Tableau or Power BI is mandatory. - Experience with Salesforce CRM and Salesforce Marketing Cloud (MC) is preferred. - Hands-on expertise in A/B testing, campaign analysis, and test tracking is required. - Strong understanding of CRM data models and customer segmentation techniques. - Familiarity with tools like Google Analytics, MCP. - Ability to translate data insights into business recommendations.