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audience measurement · cross-media analytics

Senior Product Manager Ii Media Planning/ad Tech/ad Intel Bengaluru (India)

BangalorePosted 1 month ago
Product And Program ManagementSeniorFull Time; Regular
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Job Description Responsibilities Lead and implement the strategic vision for products within the Nielsen Ad Intelligence applications portfolio, aligning with company goals and market needs. Oversee the end-to-end product life cycle, from concept and development to launch and iteration. Prioritize the product roadmap, including a explicit understanding of requirements, resources, execution timelines, and impact. Identify customer problems and workflow opportunities where AI, machine learning, and emerging technologies can unlock novel product capabilities and measurable business value. Define, evaluate, and drive AI-enabled product initiatives from discovery through production, including use case prioritization, solution design, experimentation, launch planning, and post-launch optimization. Partner closely with engineering, data science, and architecture teams to implement AI-powered solutions using appropriate approaches and tools, including machine learning, model orchestration, MCP, and related technologies where applicable. Establish explicit product requirements, success metrics, guardrails, and evaluation criteria for AI functionality, including quality, reliability, explainability, performance, and user adoption. Lead testing and validation of AI-driven features through prototyping, test-and-learn experiments, pilot programs, and phased rollouts to ensure product-market fit and operational readiness. Collaborate with cross-functional teams (engineering, data science, sales, and marketing) to deliver cutting-edge solutions. Identify market trends, customer needs, and competitive landscape to inform product strategy. Drive innovation in planning products, fostering a culture of collaboration and excellence. Lead stakeholder communication, including presenting product initiatives and updates to cross-functional leaders and meeting with customers. Ensure products are launched on time and within budget, while meeting high-quality standards. Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Ad Intelligence applications. Ensure effective and effective product development processes, including agile methodologies and best practices. .

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