Product Marketing manager

Role Overview: We are looking for a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. This is not a generalist role. You will be the bridge between our solutions and the market, deeply understanding our buyers (L&D Heads, HR Leaders, C-suite etc), crafting messaging that resonates, and building the content and enablement engine that drives the pipeline. Key Responsibilities: 1. Positioning & Messaging Own and evolve the product positioning and messaging for our eLearning and Immersive Solutions portfolio Develop buyer-persona-specific messaging Differentiate Novac's solutions from competitors on the basis of outcomes and not just features Build and maintain a messaging framework that sales, pre-sales, and content teams can execute from 2. Go-to-Market Execution Plan and execute GTM campaigns for new product/solution launches, capability expansions, and target market entry (India, ME, US) Create campaign briefs, asset plans, and launch timelines coordinated across digital, content, and sales channels Partner with sales to define ICP, build account-level entry points, and support outbound plays Own the product marketing calendar and ensure consistent market presence throughout the year 3. Sales Enablement Build and maintain a sales toolkit that includes objection-handling guides, competitive intelligence briefs, and solution narratives Train business development and pre-sales teams on messaging, positioning, and how to use marketing materials Work with delivery and solution teams to translate technical capabilities into buyer-relevant language 4. Market & Competitive Intelligence Track market trends in corporate learning, instructional design, and enterprise L&D technology Conduct regular competitive analysis across players in eLearning content development and immersive learning Surface buyer insights through research, interviews, and win/loss analysis to continuously sharpen messaging 5. Content & Collateral Create and manage core marketing assets: solution one-pagers, case studies, battle cards, proposal decks, and landing page copy Develop thought leadership content such as blogs, whitepapers, LinkedIn posts, and webinar abstracts Ensure all content reflects current solution capabilities and speaks to buyer pain points, not product features 6. Performance & Optimization Define KPIs for product marketing activities and track contribution to pipeline and revenue Measure content performance, campaign conversion, and sales tool adoption Iterate on messaging and assets based on data and market feedback