Analyst, Social Media Intelligence (Hyderabad)

This job is with Novartis, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Summary #LI-Hybrid Location: Hyderabad, India Join a high-impact global analytics team at the forefront of Social Media Listening (SML) and digital insights in healthcare. As an SML Analyst, you will play a key role in transforming large-scale digital and social data into meaningful insights that shape strategic decisions across brands, therapy areas, and markets. Your work will directly contribute to a deeper understanding of patient experiences, competitive dynamics, and evolving healthcare conversations. This role offers a unique prospect to work at the intersection of data, healthcare, and innovation, while gaining exposure to AI-enabled analytics. About the Role Key Responsibilities - Support the delivery of Social Media Listening analysis, including: - Brand and disease landscape analysis - Competitive intelligence and congress tracking - Patient journey and audience insights - Social media perception and campaign performance analysis - Translate stakeholder requirements into structured analytical outputs - Perform qualitative and quantitative analysis to identify trends, patterns, and relevant insights - Support end-to-end execution of assigned projects, ensuring adherence to timelines and quality standards - Collaborate with internal stakeholders to understand business needs and provide analytical support - Support the development and maintenance of documentation, including standard operating procedures, quality checklists, and knowledge repositories - Comply with internal processes, including time tracking, KPI reporting, and applicable organizational policies - Work collaboratively with team members to support project delivery and knowledge sharing - AI & Analytics Capabilities - Support the application of automation and AI-enabled approaches within Social Media Listening workflows - Work with large volumes of structured and unstructured data to support analysis and insight generation - Utilize available tools and methodologies for activities such as data classification, tagging, and trend analysis - Stay updated on developments in digital analytics and AI relevant to Social Media Listening Essential Requirements: - MBA or full-time Graduation in Life Sciences, Pharmacy, Medicine, or related disciplines. - 2-3 years of experience in Social Media Listening, analytics, or market research, preferably in pharmaceutical or healthcare industry - Experience working with Social Media Listening tools such as Sprinklr, Brandwatch, Talkwalker, or similar platforms - Strong analytical and problem-solving skills - Understanding of pharmaceutical industry and regulatory environment - Experience working in a global or cross-functional environment - Strong communication skills Desirable Requirements: - AI-enabled analytics and automation: Hands-on experience with automation, AI-enabled workflows, tagging, classification, or trend analysis within analytics processes. - Advanced SML use-case exposure: Prior experience in complex SML applications such as congress tracking, competitive intelligence, launch tracking, patient journey mapping, or campaign performance evaluation. - Large-scale data handling: Comfort working with large volumes of structured and unstructured data to support scalable analysis - Innovation and continuous learning mindset: Ability to stay updated on emerging digital analytics, AI, and social listening trends and apply them to improve ways of working. - Knowledge management and capability building: Ability to contribute to SOPs, quality checklists, repositories, best-practice sharing, and team learning Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together https://www.novartis.com/about/strategy/people-and-culture Benefits and Rewards: Learn about all the ways we'll help you thrive personally and professionally. Read our handbook (PDF 30 MB) This job is with Novartis, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Summary #LI-Hybrid Location: Hyderabad, India Join a high-impact global analytics team at the forefront of Social Media Listening (SML) and digital insights in healthcare. As an SML Analyst, you will play a key role in transforming large-scale digital and social data into meaningful insights that shape strategic decisions across brands, therapy areas, and markets. Your work will directly contribute to a deeper understanding of patient experiences, competitive dynamics, and evolving healthcare conversation