Salesforce Business Analyst

As a Senior Salesforce Business Analyst at NTT DATA, your role involves functional ownership, configuration support, data analysis, and testing across Salesforce initiatives. You will partner closely with Marketing, Sales, IT, and Compliance to deliver scalable, data-driven CRM and Marketing Cloud solutions. Your primary focus will include Lead Contact Data Strategy and website lead process optimization, with ongoing support across broader Salesforce programs. Key Responsibilities: - Lead end-to-end business analysis from discovery through UAT and rollout - Translate GTM, Sales, and Marketing requirements into user stories, acceptance criteria, and functional designs - Act as the primary bridge between business stakeholders and technical teams - Define the current state and future state process Salesforce Techno Functional Support: - Perform hands-on Salesforce configuration as needed: - Page layouts, record types, validation rules, required fields - Picklist standardization and assignment logic - Functional Flow support (non Apex) - Review and validate developer-built solutions against business intent Lead Contact Data Strategy: - Own functional and data analysis for Leads, Contacts, Accounts, and Opportunities - Define data quality standards (accuracy, completeness, uniqueness, consistency) - Support duplicate analysis, data cleansing, normalization, and post-cleanse validation Data Analysis Reporting: - Perform hands-on data analysis using Salesforce Reports/Dashboards and Excel - Analyze data quality gaps, duplicate trends, and lead conversion metrics - Define and track KPIs for lead, contact data quality, and GTM effectiveness Lead Process Website Integration: - Define and validate end-to-end website lead intake and routing - Support AI-driven semantic routing use cases - Configure and test lead assignment rules and SLAs Testing UAT: - Create test scenarios and test data - Lead and support UAT execution, defect triage, and retesting - Ensure solutions meet business, data, and compliance requirements before release Required Skills & Experience: - Experience working on data strategy and initiatives is a must-have - Senior-level experience as a Salesforce Business Analyst with techno-functional responsibilities - Strong hands-on experience with Sales Cloud; working knowledge of Marketing Cloud is nice to have - Experience with Salesforce configuration, reports/dashboards, and Data Loader - Strong understanding of CRM data models, data quality, and governance - Experience supporting testing and UAT in enterprise environments - Excellent stakeholder communication and documentation skills Nice to Have: - Experience with data enrichment tools (e.g., Introhive, Equilar) - Salesforce certifications (Admin / BA) NTT DATA is a $30 billion business and technology services leader committed to accelerating client success and positively impacting society through responsible innovation. As a Global Top Employer, NTT DATA has experts in more than 50 countries and offers a robust ecosystem of innovation centers. NTT DATA is an equal opportunity employer dedicated to meeting the evolving needs of both clients and employees. (Note: Additional company details have been omitted from the job description provided) As a Senior Salesforce Business Analyst at NTT DATA, your role involves functional ownership, configuration support, data analysis, and testing across Salesforce initiatives. You will partner closely with Marketing, Sales, IT, and Compliance to deliver scalable, data-driven CRM and Marketing Cloud solutions. Your primary focus will include Lead Contact Data Strategy and website lead process optimization, with ongoing support across broader Salesforce programs. Key Responsibilities: - Lead end-to-end business analysis from discovery through UAT and rollout - Translate GTM, Sales, and Marketing requirements into user stories, acceptance criteria, and functional designs - Act as the primary bridge between business stakeholders and technical teams - Define the current state and future state process Salesforce Techno Functional Support: - Perform hands-on Salesforce configuration as needed: - Page layouts, record types, validation rules, required fields - Picklist standardization and assignment logic - Functional Flow support (non Apex) - Review and validate developer-built solutions against business intent Lead Contact Data Strategy: - Own functional and data analysis for Leads, Contacts, Accounts, and Opportunities - Define data quality standards (accuracy, completeness, uniqueness, consistency) - Support duplicate analysis, data cleansing, normalization, and post-cleanse validation Data Analysis Reporting: - Perform hands-on data analysis using Salesforce Reports/Dashboards and Excel - Analyze data quality gaps, duplicate trends, and lead conversion metrics - Define and track KPIs for lead, contact data quality, and GTM effectiveness **Lead P