Product Strategy & Marketing Engineer

P&O International Pvt. Ltd. is seeking an innovative and business-oriented Product Strategy & Marketing Engineer to drive the successful launch and growth of upcoming prosthetic, orthotic, and rehabilitation products. The ideal candidate will combine technical expertise with strategic thinking to identify market opportunities, develop go-to-market strategies, and collaborate with cross-functional teams to ensure successful product commercialization. Share your CV on - Hr@pointernational.in / Rajni@pointernational.in Contact Us Now - +91 - 81304 05725 Females Only Key Responsibilities Product Strategy Develop product launch strategies for new prosthetic, orthotic, and rehabilitation products. Conduct market research, competitor analysis, and industry benchmarking. Identify customer needs and recommend new product opportunities. Define product positioning, pricing, and value propositions. Create product roadmaps aligned with business objectives. Marketing & Business Development Plan and execute marketing campaigns for new product launches. Work closely with the sales team to develop promotional strategies. Prepare product brochures, presentations, technical documents, and marketing materials. Organize product demonstrations, workshops, webinars, and exhibitions. Build relationships with healthcare professionals, hospitals, rehabilitation centers, and distributors. Technical Support Provide technical training to sales and clinical teams. Stay updated with the latest prosthetic, orthotic, biomedical, and rehabilitation technologies. Coordinate with international manufacturers and technology partners. Collect customer feedback and recommend product improvements. Project Management Coordinate with R&D, procurement, production, and marketing teams. Ensure timely execution of product launch plans. Track product performance using KPIs and prepare management reports. Qualifications Bachelor's or Master's degree in Mechanical Engineering, Biomedical Engineering, Industrial Engineering, Product Engineering, or a related field. MBA in Marketing or Product Management is an added advantage. Experience 37 years of experience in product strategy, product management, technical marketing, or business development. Experience in healthcare, medical devices, prosthetics & orthotics, rehabilitation, or biomedical industries is preferred. Required Skills Strong strategic and analytical thinking Product launch and lifecycle management Market research and competitor analysis Digital marketing and branding knowledge Excellent presentation and communication skills Project management abilities Data analysis and reporting Proficiency in Microsoft Office and presentation tools Ability to coordinate with international partners and vendors Preferred Skills Knowledge of prosthetic and orthotic products Understanding of medical device regulations and healthcare markets Experience with CRM and marketing automation tools Familiarity with AI tools for marketing and product research Mandatory Requirements Valid Passport. Willingness to travel domestically and internationally. Strong understanding of business etiquette, client servicing, and hospitality standards. Ability to explain products effectively and contribute to sales and marketing growth. Preferred Attributes Experience in product development, international trade, event management, or business development. Exposure to international markets and cross-cultural business environments. Strong networking and negotiation skills. Benefits Competitive salary and performance incentives Professional growth and leadership opportunities Exposure to international products and technologies Training and development programs Health benefits and paid leave Opportunity to work on innovative healthcare solutions Why Join P&O International At P&O International Pvt. Ltd., you'll contribute to bringing advanced prosthetic and orthotic technologies to patients across India. You'll work with a passionate team focused on innovation, improving mobility, and enhancing quality of life through cutting-edge rehabilitation solutions. Compensation: 40,000.00 - 60,000.00 per month Work Loca .