Deputy Director - Consumer & Shop Insights

As the leader of the S&T insights team supporting KSA, Gulf, and Levant markets at PepsiCo, your role is crucial in accelerating business growth and efficiency. Your main responsibilities include: - Being the gatekeeper of all PepsiCo KSA, Gulf, and Levant markets data, ensuring alignment among global and local needs, and maintaining data reliability in terms of quality and timing. - Leading market analysis for each BU, category, and brand, providing data visualization, reporting, and descriptive analysis to answer key business questions. - Developing visualization capability across sectors and categories, enhancing report automation, and generating interactive dashboards. - Leading the annual negotiation process with key data suppliers across BU for Beverage categories. - Integrating holistic solutions to address key business questions based on market dynamics, macroeconomic situations, and consumer trends. - Providing insights and added value to AOP / SBP Channels processes, influencing strategies with data that validates the relevance of initiatives. - Managing and optimizing the Business Intelligence budget to determine the optimal use of allocated resources. - Leading a Business Intelligence center of service to accelerate decision-making strategies across markets. - Supporting the Strategy and Commercial Analytics teams on the PGM process through various sources of information. - Providing direction on BBE, ADA, and Social Listening activities as required. - Supporting the Marketing team with brand performance reporting. To qualify for this role, you should have: - Over 15 years of experience as an Insight or Analytics professional in a leading consumer goods company. - A Master's degree in economics, statistics, marketing, or business administration. - Proficiency in English language, both oral and written. - Experience in developing and implementing successful projects with a focus on results. - Strong communication and storytelling skills. - Analytical thinking with the ability to connect data and insights from Consumer, Shopper, and Analytics to deliver clear outlook scenarios. - Proven influencing and perseverance skills to tailor recommendations to stakeholders' needs. - Ability to simplify complex information and focus on what really matters. - Effectiveness in matrix relationships across organizational boundaries. - Previous experience with Market Data suppliers like Nielsen and exposure to Directors and GMs. - Knowledge and experience in Market and Consumer Insights. Join PepsiCo as a leader in driving business growth and efficiency through data-driven insights and strategic decision-making across KSA, Gulf, and Levant markets. As the leader of the S&T insights team supporting KSA, Gulf, and Levant markets at PepsiCo, your role is crucial in accelerating business growth and efficiency. Your main responsibilities include: - Being the gatekeeper of all PepsiCo KSA, Gulf, and Levant markets data, ensuring alignment among global and local needs, and maintaining data reliability in terms of quality and timing. - Leading market analysis for each BU, category, and brand, providing data visualization, reporting, and descriptive analysis to answer key business questions. - Developing visualization capability across sectors and categories, enhancing report automation, and generating interactive dashboards. - Leading the annual negotiation process with key data suppliers across BU for Beverage categories. - Integrating holistic solutions to address key business questions based on market dynamics, macroeconomic situations, and consumer trends. - Providing insights and added value to AOP / SBP Channels processes, influencing strategies with data that validates the relevance of initiatives. - Managing and optimizing the Business Intelligence budget to determine the optimal use of allocated resources. - Leading a Business Intelligence center of service to accelerate decision-making strategies across markets. - Supporting the Strategy and Commercial Analytics teams on the PGM process through various sources of information. - Providing direction on BBE, ADA, and Social Listening activities as required. - Supporting the Marketing team with brand performance reporting. To qualify for this role, you should have: - Over 15 years of experience as an Insight or Analytics professional in a leading consumer goods company. - A Master's degree in economics, statistics, marketing, or business administration. - Proficiency in English language, both oral and written. - Experience in developing and implementing successful projects with a focus on results. - Strong communication and storytelling skills. - Analytical thinking with the ability to connect data and insights from Consumer, Shopper, and Analytics to deliver clear outlook scenarios. - Proven influencing and perseverance skills to tailor recommendations to stakeholders' needs. - Ability to simplify complex information and focus on what really matters. - Effect