Price and Promo- Data Scientist (Hyderabad)

Overview: Pricing and Promo Analytics Associate plays a crucial role in our organization, serving as the analyst responsible for various aspects of price elasticity analysis. This role involves tasks related to understanding and assessing price sensitivity, analyzing customer behavior, and supporting pricing strategies. The key responsibilities of the Pricing Associate include: - Conducting market research and other data analysis to understand and gather key price drivers. - Conducting Price elasticity, Pricing Conjoint and Perceived Value study to provide insights into consumer reactions to pricing changes - Gaining in-depth understanding of Shopper Behavior for every channel in the region - Standardizing and simplifying our pricing models and methodologies to enhance efficiency. - Collaborating with cross-functional teams to ensure pricing strategies align with our goals - Utilizing data-driven insights to improve the overall shopper and user experiences related to pricing - Contributing to the long-term pricing strategy of the organization and assisting in the development of recent pricing approaches Pricing and Promo Analytics Associate leverages analytical skills and tools to support our pricing strategies designed to increase our market share and profitability while enhancing the shopper experience. Responsibilities: Functional Responsibilities - Develop advanced analytics solutions using Machine Learning and statistics to inform pricing and pack architecture decisions and support our long-term strategy. - Utilize expertise to build Price Elasticity Models for Promoted and Non-promoted SKUs. - Develop scenarios of pricing and pack architecture using Conjoint study. - Build simulations on Pricing and Promotions, support in building Promo calendar. - Identify perceived Value of all SKUs in PepsiCo portfolio and how it compares against competition. - Support the development of a clear Channel and Customer Pricing Strategy. - Provide recommendations for optimizing .