Source description
About the role
Define & Own the Product Vision
Evolve our product strategy to improve customer delight, retention, referral growth, operational efficiency, and cross-product adoption.
Develop a compelling long-term vision for how to make insurance simple for Canadians, from how customers discover new products of ours to how they manage it post-sale.
Build and champion a roadmap that balances innovation, operational excellence, and long-term scalability.
Develop a deep understanding of customer and operational pain points, using those insights to shape strategy and prioritization.
Establish clear OKRs and success metrics that align teams around measurable business and customer outcomes.
Solve Ambiguous Problems
Take open-ended, unstructured problems and break them down into clear opportunities, strategic priorities, and executable plans.
Bring creative, first-principles thinking to solve complex challenges that have not been solved before in the Canadian insurance market.
Balance customer needs, technical constraints, operational realities, and business priorities when making product decisions.
Lead through ambiguity and create clarity for teams and stakeholders across the organization.
Drive End-to-end Execution and Delivery
Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration.
While you’ll shape the strategic direction, you’re also highly execution-oriented and willing to dive into the details when needed.
Ensure we build the right things, the right way, at the right time by balancing short-term wins with long-term platform investments.
Collaborate closely with Product Design and Engineering to build best-in-class customer and internal product experiences.
Write clear, actionable product specifications that connect business goals, customer needs, operational requirements, and technical constraints.
Coordinate closely with Growth, Customer Success, Operations, and other stakeholders to ensure launches are operationally ready and well-supported.
Drive alignment across teams and act as the connective tissue between stakeholders with competing priorities.
Measurement, Experimentation and Iteration
Define success metrics and measurement frameworks for all major initiatives, including customer engagement, funnel conversion, retention, operational efficiency, and long-term customer value.
Design and run experiments to validate hypotheses, de-risk larger investments, and accelerate learning.
Partner closely with Data to build dashboards, analyze product performance, and translate insights into actionable next steps - including when to pivot, double down, or sunset initiatives.
Use data, customer insights, and business context to continuously refine strategy and prioritization.
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