Product Marketing Manager (Demand Generation & Growth)

Location [In-Office, Bangalore] About PriceEasy: PriceEasy is a global AI-powered pricing and location intelligence platform helping fuel retailers, convenience stores, retailers, restaurants, and real estate companies make smarter business decisions through advanced analytics, mobility data, AI, and external market intelligence. We operate across 20+ countries and work with leading enterprises to solve pricing, site selection, and retail optimization challenges. We're looking for a highly driven Product Marketing Manager who can turn products into revenue-generating growth engines. The Role: This is one of the most critical roles within our organization. You will own the entire product marketing and demand generation function by creating compelling narratives, generating qualified pipeline, optimizing campaigns, managing content and creative production, and ensuring marketing investments deliver measurable ROI. You are not just a marketer. You are a growth leader who understands how to position complex technology products, generate demand on a budget, and continuously experiment with new ways to drive awareness, engagement, and conversions. Success in this role will be measured by: Marketing Qualified Leads (MQLs)Pipeline GeneratedCost Per Lead (CPL)Conversion RatesCampaign ROIProduct Adoption and Engagement Key Responsibilities: Product Marketing & Positioning Develop compelling messaging, positioning, and value propositions for all PriceEasy solutions.Translate complex product capabilities into clear customer benefits.Build product launch plans and go-to-market strategies.Create industry-specific messaging for fuel retail, convenience retail, grocery, restaurants, EV networks, and real estate sectors.Work closely with Product, Sales, and Leadership teams to align market strategy.Demand Generation & Lead Generation Own lead generation initiatives across multiple channels.Plan and execute campaigns focused on generating high-quality pipeline.Optimize campaigns against CPL, CAC, conversion rates, and ROI targets.Manage account-based marketing (ABM) initiatives.Continuously test new acquisition channels and growth opportunities.Content & Thought Leadership Own the content strategy across all stages of the buyer journey.Develop:WhitepapersCase StudiesE-booksProduct VideosLanding PagesEmail CampaignsSales Enablement AssetsTrade Show MaterialsCreate thought leadership programs that position PriceEasy as an industry authority.Email Marketing & Marketing Automation Manage email marketing programs using platforms such as HubSpot.Build nurture campaigns, ABM workflows, and customer journeys.Improve engagement, lead scoring, and conversion rates.Analyze performance and continuously optimize campaigns.Team & Vendor Management Lead and coordinate cross-functional teams including:Product TeamsDesignersVideo Production TeamsFreelancersAgenciesManage project timelines and ensure high-quality deliverables.Ensure marketing projects are delivered on time and within budget.Trade Media & Industry Marketing Manage relationships with:Trade JournalsIndustry PublicationsMedia PartnersEvent OrganizersPlan and execute:Sponsored ContentDigital AdvertisingWebinar PartnershipsIndustry ReportsLead Generation ProgramsTrack and optimize performance of all third-party media investments.Marketing Operations & Analytics Build dashboards and reporting frameworks.Monitor:CPLMQL-to-SQL ConversionCampaign ROIAttributionFunnel PerformanceMake data-driven recommendations to improve efficiency and growth.Innovation & Growth Continuously identify new ways to market and sell products.Experiment with AI-powered marketing tools and automation.Stay ahead of emerging B2B marketing trends.Challenge conventional marketing approaches and bring fresh ideas to the business. Required Experience: 58 years of experience in Product Marketing, Growth Marketing, or Demand Generation.Experience marketing SaaS, AI, Analytics, Data, Retail Tech, Fuel Tech, Location Intelligence, or Enterprise Software products.Proven track record of generating pipeline and revenue through marketing.Strong experience with:Product MarketingLead GenerationEmail MarketingContent MarketingAccount-Based Marketing (ABM)Marketing AnalyticsExperience managing external agencies and creative teams.Experience working with trade journals, industry publications, and sponsored media campaigns.Strong project management and stakeholder management skills.The ideal candidate understands how to use AI to produce more content, launch campaigns faster, reduce costs, and improve overall marketing performance. What Makes Someone Successful in This Role Thinks like a growth leader, not just a marketer.Obsesses over pipeline and revenue.Comfortable working with limited budgets.Continuously experiments and innovates.Uses data to make decisions.Can manage multiple teams without direct authority.Understands both product storytelling and demand generation.Has a