Graphic Designer – Marketing

UI Designer Position : Graphic Designer – Marketing Experience : 5-8 Years Location : Mumbai, Pune, Bangalore Employment Type : Full-time About Us Prismforce ( www.prismforce.com ) is a vertical SaaS product company headquartered in the United States, with development teams located in India. We are a Series A funded venture backed by Tier 1 venture capital firms, focusing on the tech and IT services industry as well as tech talent organisations within enterprises. Our goal is to address their most critical, sector-specific challenges in the Talent Supply Chain. Our product suite leverages artificial intelligence to enhance business outcomes, such as improved profitability and agility, by digitising core vertical workflows that are often underserved by custom applications and traditional ERP solutions. Prismforce aims to become the leading industry SaaS platform for tech services and tech talent organisations. Our products are currently deployed at unicorn IT service companies, and we are experiencing significant sales momentum. The founding team of Prismforce consists of experts in deep domain knowledge and product management, including alumni from McKinsey, Amazon, and Uber, complemented by technology enthusiasts from IIT and designers who are passionate about reimagining this space with innovative products. SUMMARY Prismforce is an AI-powered workforce transformation platform helping organizations build future-ready workforces through talent intelligence, skills insights, workforce planning, and AI readiness solutions. We are on a mission to redefine how enterprises understand, develop, and deploy talent in the age of AI. TECHNICAL SKILLS: Figma (mandatory) Adobe Creative Suite (Photoshop, Illustrator) Canva Prototyping tools UI Design Visual Design Responsive Web Design Typography Layout Design Design Systems Marketing Asset Design Landing Page Optimization Conversion-Focused Design B2B SaaS Marketing Lead Generation Campaign Design Digital Marketing Creative Development ROLE OVERVIEW We are looking for a creative and detail-oriented UI Designer – Marketing to craft engaging digital experiences across our marketing ecosystem. The ideal candidate will be responsible for designing high-converting landing pages, campaign assets, website experiences, product marketing visuals, and digital content that strengthens our brand and drives demand generation. This role requires a strong blend of visual design, user experience thinking, and marketing acumen to create compelling experiences that resonate with enterprise audiences. KEY RESPONSIBILITIES Website & Landing Page Design - Design and optimize website pages, landing pages, microsites, and campaign experiences. - Create responsive designs optimized for desktop, tablet, and mobile devices. - Improve user journeys and conversion paths across marketing properties. Marketing Creative Design - Design digital assets for marketing campaigns including: - Email creatives - Social media posts - Display advertisements - Webinar and event promotions - Infographics - E-books and whitepapers - Create visually compelling product marketing materials and solution overviews. Brand & Visual Identity - Ensure consistency of brand guidelines across all marketing touchpoints. - Evolve and enhance the visual identity of the company while maintaining brand integrity. - Collaborate with content, product marketing, and demand generation teams to create impactful storytelling experiences. User Experience & Conversion Optimization - Apply UX principles to improve engagement and lead conversion. - Partner with marketing teams to conduct A/B testing and optimize page performance. - Analyze user behavior and recommend design improvements. AI & Design Innovation - Leverage AI-powered design tools to improve productivity and accelerate creative workflows. - Stay current with emerging design trends, marketing technologies, and AI-driven creative tools. Qualifications and Skills Experience designing for SaaS, B2B technology, or HR-tech companies. - Understanding of marketing funnels and demand generation. - Familiarity with HTML/CSS concepts and web development constraints. - Experience working with AI-assisted design tools such as Adobe Firefly, Midjourney, ChatGPT, or similar platforms Nice to Have Landing Page Conversion Rate Improvement - Campaign Asset Turnaround Time - Website Engagement Metrics - Marketing Qualified Leads Influenced - Brand Consistency Score - Stakeholder Satisfaction