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About the role
Company Description At Nukleus, our mission is to provide advanced electrical safety solutions that are not only reliable and compliant but also designed to safeguard people, assets, and industries, all while boosting productivity in rugged environments. Nukleus operates across various regions including India, the United States, and Canadas by providing compliant electrical safety solutions tailored for industrial and critical infrastructure applications. Role Description We are seeking a high-impact Product Marketing Leader with a strong foundation in hardware and industrial products marketing. This role is responsible for driving end-to-end product positioning, branding, digital presence, and go-to-market strategies for B2B customers across electrical, electronics, and industrial segments. The ideal candidate combines technical understanding with marketing excellence, and has hands-on experience in content, SEO, digital channels, and market intelligence. Qualifications & Preferred Experience Bachelors degree in engineering (Electrical / Electronics / Mechanical preferred), MBA in Marketing (mandatory). Experience in Electrical or industrial Hardware Products. Startup or fast paced environment experience. Exposure to International markets (US/EU) is a plus. Experience with Canva, Notion, social media ad campaigns, website updates, and SEO are highly preferred. Familiarity with Zoho Marketing Plus, CRM/ HubSpot Marketing & CRM is required. Key Responsibilities Product Positioning & Go-to-Market Develop and execute product positioning, messaging, and value propositionsLead go-to-market strategies for product launchesTranslate technical features into business benefitsWebsite & Content Management Manage website structure, content, and UXCreate product pages, blogs, case studies, whitepapers, datasheetsSEO & Digital Marketing Drive SEO strategy (on-page, off-page, technical)Manage keyword strategy and analytics toolsBranding & Corporate Communications Maintain brand consistencyCreate company profiles, decks, press releasesMarket Research & Competitive Intelligence Conduct market and competitor analysisSocial media & Digital Presence Manage LinkedIn, YouTube, and content strategySales & Collaboration Support sales with enablement materials and insights .