Product Marketing & GTM Specialist

Designation Product Marketing & GTM Specialist Location- Chennai, Nanganallur Employment Type - Full-Time & On-Sight About Qik Office Qik Office deploys AI Project Managers and AI Assistants across agentic rooms using conversational intelligencetransforming how enterprises plan, execute, collaborate, and generate outcomes. We are building the future of work by combining AI, automation, and human collaboration into a unified operating environment for modern organizations. Job Summary We are seeking a highly driven Product Marketing & GTM Specialist to lead product positioning, go-to-market execution, demand generation, product visibility, and growth initiatives for Qik Office. This role will bridge Product, Sales, Customer Success, and Marketing functions to drive awareness, adoption, and pipeline growth. The ideal candidate is a strong storyteller, growth marketer, and execution-focused professional who can translate complex AI capabilities into compelling business value while driving measurable business outcomes. Key Responsibilities Product Positioning & Messaging Develop and refine product positioning, value propositions, and messaging frameworks.Translate AI-driven capabilities into clear business benefits and customer use cases.Create compelling product narratives tailored to different industries, buyer personas, and decision-makers.Conduct market and competitor research to identify opportunities and differentiation.Develop sales enablement assets including presentations, one-pagers, case studies, battle cards, and product collateral. Go-to-Market (GTM) Strategy & Product Launches Plan and execute go-to-market strategies for new products, features, and releases.Coordinate product launches across Product, Sales, Customer Success, and Marketing teams.Develop launch messaging, campaign assets, and adoption strategies.Measure launch success and continuously optimize performance.Support pricing, packaging, and market expansion initiatives. Demand Generation & Business Growth Drive qualified lead generation and pipeline growth through multi-channel campaigns.Partner with Sales to improve lead quality, conversion rates, and customer acquisition.Develop campaigns targeting enterprise buyers, decision-makers, and key stakeholders.Support customer retention, product adoption, and expansion opportunities.Identify and execute growth opportunities through market insights and customer feedback.Performance MarketingPlan, execute, and optimize campaigns across LinkedIn, Google, and other relevant B2B channels.Monitor campaign performance and optimize based on lead quality, conversions, and ROI.Conduct A/B testing on ads, landing pages, and marketing assets.Manage campaign budgets and performance reporting. Content Marketing & Thought Leadership Create high-impact content including blogs, case studies, whitepapers, landing pages, email campaigns, product explainers, and customer success stories.Support founder branding and executive thought leadership initiatives.Develop content focused on AI adoption, workplace transformation, productivity, and enterprise collaboration.Ensure content aligns with product positioning and GTM objectives. Product Visibility & Digital Presence Improve product discoverability through SEO and content optimization.Manage and optimize product listings across software directories, AI directories, marketplaces, and review platforms.Execute backlink-building and digital PR initiatives.Optimize website content and landing pages to improve traffic, engagement, and conversions.Monitor organic growth, keyword rankings, and search performance. Customer Engagement & Product Adoption Plan and execute webinars, product demonstrations, workshops, and customer engagement initiatives.Develop product adoption campaigns to improve user activation and feature utilization.Work closely with Customer Success teams to understand customer needs and improve engagement.Gather customer feedback and convert insights into marketing and product opportunities.Market Intelligence & Competitive AnalysisMonitor industry trends, emerging technologies, customer behavior, and competitive movements.Analyze competing products, messaging, and GTM strategies.Develop competitive intelligence assets to support Sales and Leadership teams.Identify market opportunities and provide strategic recommendations. Analytics & Reporting Track and analyze marketing, product adoption, and pipeline performance metrics.Build dashboards and reports for leadership review.Measure campaign effectiveness and marketing contribution to revenue.Use data-driven insights to optimize growth and marketing initiatives. Required Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field.12 years of experience in Product Marketing, Growth Marketing, Demand Generation, or B2B SaaS Marketing.Strong understanding of go-to-market strategy, product positioning, and lead generat