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About the role
Rao Information Technology is looking for Freelance UI/UX Designers & Branding Expert to join our dynamic team and embark on a rewarding career journey Brand Strategy Development: Create a comprehensive brand strategy that includes defining the brand's mission, vision, values, and positioning in the market Market Research: Conduct market research to understand the target audience, competitors, industry trends, and consumer behavior Brand Identity Design: Design and develop brand elements, including logos, color schemes, typography, and visual assets that represent the brand's personality and values Messaging and Communication: Develop clear and consistent messaging that conveys the brand's story, value proposition, and key messages across all communication channels Brand Guidelines: Create brand guidelines that define how the brand should be presented in various contexts, ensuring consistency in design, tone, and style Brand Collateral: Oversee the creation of brand collateral, such as business cards, brochures, packaging, and promotional materials Online Presence: Manage the brand's online presence, including website design, social media branding, and content strategy Help refine our product experiences
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