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About the role
Product Marketing Manager About the Role We're looking for a creative and strategic Product Marketing Manager to bridge the gap between product development and customer success. In this role, you'll own product positioning, messaging, go-to-market strategies, and sales enablement, helping transform innovative products into compelling customer solutions. Location: Preferred - Saidapet, Chennai (Remote may be considered for exceptional candidates) Preference will be given to candidates based in Chennai or willing to relocate to Chennai. Interested candidates can share their updated resume at: aranya.dutta@rapidcare.ai Key Responsibilities Develop compelling product positioning, messaging, and value propositions. Lead Go-to-Market (GTM) strategies for new product launches and feature releases. Create high-impact sales enablement materials including pitch decks, battle cards, one-pagers, and demo scripts. Conduct market research, competitive analysis, and win/loss analysis to strengthen product positioning. Translate product features into customer-centric benefits and business value. Develop product marketing content including case studies, website copy, launch campaigns, and collateral. Gather customer insights through interviews, surveys, and feedback from Sales and Customer Success teams. Desired Candidate Profile Experience 23 years of experience in Product Marketing within a B2B environment. Experience in SaaS, Healthcare Technology, LegalTech, or enterprise software will be preferred. Required Skills Product Marketing Go-to-Market (GTM) Product Positioning Product Messaging Competitive Analysis Market Research Sales Enablement Product Launches Content Marketing Customer Research Storytelling Copywriting Why Join Us? Be a part of a fast-growing, innovation-driven organization. Own strategic product marketing initiatives with end-to-end responsibility. Collaborate closely with Product, Sales, and Leadership teams. Opportunity to influence product adoption and business growth. Preferred Location: Saidapet, Chennai (Remote flexibility for exceptional candidates) Apply by sending your resume to: aranya.dutta@rapidcare.ai