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About the role
Key Responsibilities Phase: Discovery & Mapping Conduct a comprehensive site audit to identify outdated content, structure inefficiencies, and technical issues. Create and propose an updated sitemap including page merges, removals, redirects. Define and document up to 8 reusable page templates. Develop and implement an SEO preservation plan (301s, metadata, etc.). Design System & Reskin Implement a new visual theme and refresh core UI components. Redesign the header and footer. Replace outdated imagery and update styling across key pages. Content Updates & Additions Update product listings (remove old, add new), including PDFs and media. Build and configure dedicated supplier hubs (e.g., IMT, Marini, G&H). Redesign the servicing page to include technician profiles. Create new pages for Spare Parts and a Media/Podcast section with embedded players. Refresh existing contact and quote forms. Tech Implementation (WordPress) Develop a custom post type for managing Stock items. Set up supplier outbound link tracking (open in new tab, UTM tagging if needed). Clean and optimize the CMS environment. Assess and upgrade the page builder (e.g., Elementor, WPBakery) without requiring a full backend rebuild. Performance, SEO & AI Optimisation Implement page speed enhancements and performance best practices. Maintain SEO continuity (meta, titles, schema). Conduct an AI-readiness check for future search (entities, structured content, FAQs). QA & Launch Perform cross-device testing and accessibility checks. Ensure external links and forms are working as expected. Support soft launch and monitor post-deployment performance.
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