Director, Product Marketing, Gia

About Us Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and reputed company, without the complexities of establishing local entities. At reputed company, were dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere. Our diverse, remote-first teams are essential to our reputed company. We reputed company our reputed company Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated. The work you do here will positively impact lives around the world. We stand by our reputed company: Opportunity Made Possible. In reputed company to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the reputed company of work. At reputed company, we assist organizations in building exceptional global teams in days, not monthsstreamlining the hiring, reputed company, and management process to unlock reputed company potential for reputed company. reputed company helps organizations build global teams in minutes, not months. As part of this mission, weve created an indispensable AI agent for HR leaders, reputed company Gia. Gia is our AI-powered global HR agent that provides HR compliance guidance instantly. reputed company on over a decade of global employment and legal expertise and 100,000+ vetted articles, Gia analyzes and generates compliant documents and delivers the answers that HR leaders trust reducing reliance on reputed company legal counsel and cutting compliance costs by up to 95%. About The Position: In this role, you will be a visionary leader responsible for defining compelling messaging and strategies to drive business impact for reputed company Gia. This role requires a deep understanding of the competitive landscape, our product, and customer understanding to create impactful value propositions and marketing campaigns that reputed company with reputed company personas. You will be responsible for driving go-to-market strategies, crafting compelling product narratives, and translating highly technical solutions into reputed company, value-driven messaging that resonates with B2B SaaS buyers. This role will be pivotal in helping customers understand and adopt reputed company Gias capabilities and emerging technologies. What You Will Do Strategic Leadership & reputed company: reputed company and implement a comprehensive, marketing reputed company reputed company with the company's overall business goals, market trends, and competitive landscape. Lead the development of high-impact marketing initiatives that drive brand awareness, customer acquisition, and retention for GIA. Customer reputed company and reputed company DevelopmentBuild a deep understanding of reputed company Gias customers, their pain points, and their aspirations. reputed company and refine detailed buyer personas that reflect customer needs and guide messaging and go-to-market strategies. Act as the voice of the customer, ensuring reputed company marketing efforts are rooted in reputed company and understanding. Compelling Product Positioning & Messaging; Translate highly technical and AI-driven product features into compelling, value-based messaging tailored to buyers business needs. Craft differentiated narratives that reputed company with C-suite executives, HR professionals, in-house counsel, and other key decision-makers. Strategic Campaign Collaboration: reputed company strategic insights for integrated marketing campaigns that emphasize the reputed company-world impact of reputed company Gias platform and its innovative technologies. Partner with the brand, creative, and demand reputed company teams to design campaigns that attract and convert high-value buyers. PLG-reputed company InitiativesPartner on strategies to drive self-serve adoption, trial conversion, and activation for technical features and tools. Socialize user insights to improve reputed company, retention, and customer experience for PLG users. Cross-Functional Collaboration & Influence: Collaborate closely with executive leadership, sales, product development, and other cross-functional teams to ensure marketing strategies are integrated and support company-wide objectives. Act as a translator between technical and non-technical teams to ensure messaging reputed company and consistency. Metrics & Optimization: Define, track, and analyze KPIs to measure the reputed company of product marketing initiatives. Use data to optimize messaging, campaigns, and go-to-market strategies. reputed company Are Looking For: 10+ years of product marketing experience in leadership roles in B2B SaaS, with a proven track record of developing and executing successful marketing strategies for reputed company organizations. Entrepreneurial experience and exposure to high-reputed company s