Software Product Marketing Executive

As a Software Product Marketing Executive, your role will involve bridging the gap between product, sales, and marketing by developing a deep understanding of the company's software products, translating technical information into customer-focused messaging, and creating impactful marketing materials. You will work closely with the product and development teams to stay updated on enhancements and collaborate on defining product positioning and value propositions. Your key responsibilities will include: - Developing a strong understanding of the company's software products and technical capabilities - Translating complex technical information into clear and customer-focused messaging - Assisting in defining product positioning and value propositions - Creating professional PowerPoint presentations for various purposes - Developing customized pitch decks and product walkthrough presentations - Supporting the sales team with technically accurate and visually compelling materials - Writing SEO-optimized content such as blogs, articles, and case studies - Creating marketing content that explains product features, benefits, and use cases - Designing and developing marketing creatives like flyers, posters, and brochures - Supporting SEO initiatives and social media marketing efforts - Contributing to product launch campaigns and promotional activities - Monitoring marketing performance and preparing basic campaign reports Qualifications required for this role include: - Bachelors degree in Marketing, Business, IT, or related field - 13 years of experience in IT / Software / SaaS marketing - Strong proficiency in Microsoft PowerPoint - Experience in blog writing and content development - Hands-on experience in creating marketing creatives - Basic knowledge of SEO and digital marketing - Strong written and verbal communication skills Preferred qualifications include experience working with SaaS, CRM, ERP, or enterprise software products, exposure to go-to-market strategies, and a portfolio showcasing product presentations and marketing materials. Please note that this is a full-time, permanent position based in Hyderabad with a monthly pay range of 8,086.00 - 70,902.46. Benefits include health insurance and Provident Fund. As a Software Product Marketing Executive, your role will involve bridging the gap between product, sales, and marketing by developing a deep understanding of the company's software products, translating technical information into customer-focused messaging, and creating impactful marketing materials. You will work closely with the product and development teams to stay updated on enhancements and collaborate on defining product positioning and value propositions. Your key responsibilities will include: - Developing a strong understanding of the company's software products and technical capabilities - Translating complex technical information into clear and customer-focused messaging - Assisting in defining product positioning and value propositions - Creating professional PowerPoint presentations for various purposes - Developing customized pitch decks and product walkthrough presentations - Supporting the sales team with technically accurate and visually compelling materials - Writing SEO-optimized content such as blogs, articles, and case studies - Creating marketing content that explains product features, benefits, and use cases - Designing and developing marketing creatives like flyers, posters, and brochures - Supporting SEO initiatives and social media marketing efforts - Contributing to product launch campaigns and promotional activities - Monitoring marketing performance and preparing basic campaign reports Qualifications required for this role include: - Bachelors degree in Marketing, Business, IT, or related field - 13 years of experience in IT / Software / SaaS marketing - Strong proficiency in Microsoft PowerPoint - Experience in blog writing and content development - Hands-on experience in creating marketing creatives - Basic knowledge of SEO and digital marketing - Strong written and verbal communication skills Preferred qualifications include experience working with SaaS, CRM, ERP, or enterprise software products, exposure to go-to-market strategies, and a portfolio showcasing product presentations and marketing materials. Please note that this is a full-time, permanent position based in Hyderabad with a monthly pay range of 8,086.00 - 70,902.46. Benefits include health insurance and Provident Fund.