Digital Products

Job Purpose: To drive the strategy, execution, optimization, and adoption of Royal Enfields customer-centric digital products and experiences to strengthen brand awareness, aspiration, and consumer engagement. The role is responsible for delivering seamless and connected customer journeys across digital touchpoints by leading product enhancements, improving UI/UX, driving feature innovation, governing agency delivery, and enabling cross-functional collaboration to create integrated, high-quality consumer experiences that support business and portfolio objectives. Position Overview: Location: Gurugram Position Title: Assistant Manager - Digital Products Reports to: Team Manager - Digital Marketing Function: Brand - Digital Marketing What youll do: Implement, monitor, and sustain annual plans for Royal Enfields customer-centric digital products to build brand awareness & aspiration among consumers.Support planning and execution of RE App to enable our brand portfolio strategy; develop relevant campaigns to improve awareness, adoption, and time spent on the appContinuous Improvement & Enhancements to ensure high-quality customer experience - Analyze customer journeys and continuously drive improvements in UI/UX, Drive the addition of new features on all relevant products & services, Harmonize customer experience across all customer-facing digital products & servicesAgency management of UI/UX & Dev partner - End-to-end responsibility of managing agency output and ensuring delivery of high-quality output as per the project plan. Liaison with agency partners on a daily basis and have complete clarity of all ongoing modules. Flag any inconsistencies as well as roadblocks and ensure minimum impact on project deliverables.Support in end-to-end proposition and positioning of all REs customer-centric digital products & services with focus on Connected, creating awareness, and improving adoption of relevant products & servicesWork alongside counterparts from PD to standardize the configurator process across product platforms and product brands, work along with the IT team to drive continuous improvement on product hygiene and features, and continuously work with Brand Managers & Product Strategy to ensure a cohesive configurator offering for consumers.Align with other key stakeholders across accessories, Sales Planning, IT (DMS), Service, Apparel, Retail Finance, etc., to ensure a convenient, hassle-free, and delightful consumer journeySupport the integration of digital products and services across all brand-led communication & campaignsStay up-to-date with digital technology trends, emerging social media platforms, and new content formats What you'll bring: Experience: 4 - 5 years in Client Servicing Product management Qualification: Bachelors degree (Full Time) - Advertising, Marketing, Communications Why work with us We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfields unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets. Ready to Join Us Apply via our website today. Join our trailblazing team and be a part of our legacy! So why wait Join us and experience the freedom of embracing the road, riding with pure motorcycling passion. Job Purpose: To drive the strategy, execution, optimization, and adoption of Royal Enfields customer-centric digital products and experiences to strengthen brand awareness, aspiration, and consumer engagement. The role is responsible for delivering seamless and connected customer journeys across digital touchpoints by leading product enhancements, improving UI/UX, driving feature innovation, governing agency delivery, and enabling cross-functional collaboration to create integrated, high-quality consumer experiences that support business and portfolio objectives. Position Overview: Location: Gurugram Position Title: Assistant Manager - Digital Products Reports to: Team Manager - Digital Marketing Function: Brand - Digital Marketing What youll do: Implement, monitor, and sustain annual plans for Royal Enfields customer-centric digital products to build brand awareness & aspiration among consumers.Support planning and execution of RE App to enable our brand portfolio strategy; develop relevant campaigns to improve awareness, adoption, and time spent on the appContinuous Improvement & Enhancements to ensure high-quality customer experience - Analyze customer journeys and continuously drive improvements in UI/UX, Drive the addition of new features on all relevant products & services, Harmonize customer experience across all customer-facing digital products & servicesAgency management of UI/UX & Dev partner - En