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About the role
Role Overview: You will be joining RUCKUS Networks as a Sr. Manager, Product Marketing Associate, where you will play a crucial role in developing go-to-market strategies for RUCKUS Wi-Fi, switching, and AI-driven network management solutions. Working closely with cross-functional teams, you will be responsible for supporting product launches, developing marketing assets, enabling the sales team, conducting market research, and contributing to campaigns and events. Key Responsibilities: - Support end-to-end product launch activities such as creating messaging documents, launch briefs, and internal readiness kits. - Craft positioning and value proposition frameworks tailored to key verticals like hospitality, education, healthcare, and enterprise. - Write and maintain product marketing assets including data sheets, solution briefs, web copy, battle cards, and blog posts. - Develop customer-facing presentations, pitch decks, video scripts, demo narratives, and event booth messaging. - Create and update sales enablement materials to help articulate RUCKUS product differentiation. - Conduct market analysis, research trends, identify buyer personas, and assist with customer and partner interviews. - Coordinate with the Growth Marketing team to supply messaging, assets, and product expertise for digital campaigns and email nurture programs. - Support participation at industry events and track/report on campaign performance metrics tied to product marketing activities. Qualifications Required: - Bachelors degree in Marketing, Business, Communications, Computer Science, Electrical Engineering, or a related field. - 8+ years of experience in marketing, product marketing, or product management. - Proficiency with Gen AI tools and comfort with prompt engineering. - Strong communication skills to explain complex technical ideas clearly. - Proficiency with Microsoft Office and familiarity with presentation design tools. - Organized, detail-oriented, and able to manage multiple projects simultaneously. - Curiosity about technology, especially networking, cloud, or enterprise IT. Additional Company Details: Vistance Networks, the parent company of RUCKUS Networks, is committed to shaping the future of communications technology by delivering reliable and high-performance solutions. The global team at Vistance Networks focuses on innovation and customer value, making it an exciting place to work and grow your career. RUCKUS Networks provides purpose-driven enterprise networks that deliver exceptional performance with AI-powered automation, proactive network assurance, and context-aware security. Location: This position is based in Bengaluru, India or Chennai, India. Join Vistance Networks: If you are looking to work alongside bright, passionate individuals in a company that values innovation and customer satisfaction, Vistance Networks is the place for you. Come be a part of a team that strives to create what's next and shape the future of technology. Vistance Networks is an Equal Opportunity Employer, including individuals with disabilities and veterans. Role Overview: You will be joining RUCKUS Networks as a Sr. Manager, Product Marketing Associate, where you will play a crucial role in developing go-to-market strategies for RUCKUS Wi-Fi, switching, and AI-driven network management solutions. Working closely with cross-functional teams, you will be responsible for supporting product launches, developing marketing assets, enabling the sales team, conducting market research, and contributing to campaigns and events. Key Responsibilities: - Support end-to-end product launch activities such as creating messaging documents, launch briefs, and internal readiness kits. - Craft positioning and value proposition frameworks tailored to key verticals like hospitality, education, healthcare, and enterprise. - Write and maintain product marketing assets including data sheets, solution briefs, web copy, battle cards, and blog posts. - Develop customer-facing presentations, pitch decks, video scripts, demo narratives, and event booth messaging. - Create and update sales enablement materials to help articulate RUCKUS product differentiation. - Conduct market analysis, research trends, identify buyer personas, and assist with customer and partner interviews. - Coordinate with the Growth Marketing team to supply messaging, assets, and product expertise for digital campaigns and email nurture programs. - Support participation at industry events and track/report on campaign performance metrics tied to product marketing activities. Qualifications Required: - Bachelors degree in Marketing, Business, Communications, Computer Science, Electrical Engineering, or a related field. - 8+ years of experience in marketing, product marketing, or product management. - Proficiency with Gen AI tools and comfort with prompt engineering. - Strong communication skills to explain complex technical ideas clearly. - Proficiency with Microsoft Office and