Marketing Technology Senior Product Owner

Role Overview: As a Marketing Technology Senior Product Owner at S&P Global, you will be responsible for owning the strategy, roadmap, and prioritization of marketing technology capabilities. Your role involves defining necessary capabilities, understanding their significance, and measuring success across the MarTech stack. You will translate marketing and business needs into clear functional requirements, user stories, and acceptance criteria to ensure that MarTech investments deliver measurable business value. Collaborating closely with the MarTech Integration Specialist, you will focus on requirements, logic, and prioritization. Key Responsibilities: - Product Strategy & Roadmap Management - Define and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility. - Stakeholder Discovery: Lead discovery sessions with Marketing, Sales, and Customer Success to identify pain points and translate them into product requirements. - Stakeholder Alignment: Ensure marketing leadership understands available MarTech capabilities, tradeoffs, and roadmap decisions. - Buy vs. Build Analysis: Evaluate third-party vendors against internal build options, conducting Proof of Concept (POC) phases to validate fit. - Vendor Relationship Management: Manage vendor relationships and licensing considerations. - Business Analysis & Requirements Engineering - User Stories & PRDs: Write PRDs and user stories that translate business needs into clear functional requirements, acceptance criteria, process flows, and data requirements. - Logic Design: Design lead scoring models, routing rules, and nurture logic. - Process Mapping & Optimization: Document As-Is and To-Be marketing workflows and design automated solutions to improve speed-to-lead. - Execution & Delivery - Agile Leadership: Act as the Product Owner in sprint ceremonies, managing the backlog and making real-time trade-off decisions during development. - User Acceptance Testing (UAT): Define UAT criteria and lead business validation to ensure delivered capabilities meet requirements. - Change Management: Lead the rollout of new MarTech capabilities and create training documentation. Qualifications Required: - Technical & Analytical Mastery - MarTech Stack Literacy: Deep familiarity with the Adobe Tech Stack and Marketo, understanding lifecycle automation, segmentation, and integration patterns. - Data Fluency: Strong understanding of event tracking, schemas, identity resolution, and basic attribution concepts. - Domain Knowledge: Solid understanding of the modern marketing funnel and consent/compliance impacts. - Product Management & Business Analysis - Requirements Strategy: Mastery of business analysis techniques, including the creation of BRDs and user journey mapping. - Agile Frameworks: Proven experience working in Scrum or Kanban environments as a Product Owner or Business Analyst. - Communication & Leadership: Ability to bridge the gap between technical constraints and marketing goals, align stakeholders, and manage conflicting priorities. Additional Details: If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! S&P Global Mobility is committed to providing equal employment opportunity to all individuals, offering reasonable accommodations for qualified individuals with disabilities. Role Overview: As a Marketing Technology Senior Product Owner at S&P Global, you will be responsible for owning the strategy, roadmap, and prioritization of marketing technology capabilities. Your role involves defining necessary capabilities, understanding their significance, and measuring success across the MarTech stack. You will translate marketing and business needs into clear functional requirements, user stories, and acceptance criteria to ensure that MarTech investments deliver measurable business value. Collaborating closely with the MarTech Integration Specialist, you will focus on requirements, logic, and prioritization. Key Responsibilities: - Product Strategy & Roadmap Management - Define and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility. - Stakeholder Discovery: Lead discovery sessions with Marketing, Sales, and Customer Success to identify pain points and translate them into product requirements. - Stakeholder Alignment: Ensure marketing leadership understands available MarTech capabilities, tradeoffs, and roadmap decisions. - Buy vs. Build Analysis: Evaluate third-party vendors against internal build options, conducting Proof of Concept (POC) phases to validate fit. - Vendor Relationship Management: Manage vendor relationships and licensing considerations. - Business Analysis & Requirements Engineering - User Stories & PRDs: Write PRDs and user stories tha