Product Marketing Lead

As a Product Marketing Lead with Salesforce, you will play a crucial role in leading industry-leading, cloud-native Informaticas Data Integration and Data Engineering solutions for enterprise customers. Your key responsibilities will include: - Owning product marketing and go-to-market strategies for data integration and data engineering solutions. - Collaborating cross-functionally with product management, sales, alliance and GSI teams to drive critical deliverables for sales enablement, demand generation, and thought leadership. - Defining market strategies and creating compelling messaging and positioning for the products. - Working with customers to develop assets that showcase their data integration and data engineering journey and business outcomes. - Serving as a subject matter expert for the sales team to communicate the value of Informatica's AI-powered solutions to prospects. - Promoting products through marketing events, webinars, social media, and other channels. - Acting as a spokesperson with press, analysts, and at industry events. - Leading the complete launch of new products. What We'd Like to See in You: - Expertise in enterprise software, data management, data integration, data engineering, AI/GenAI, and cloud technologies. - Ability to develop product positioning and messaging that articulates unique value propositions. - Understanding of various personas including data engineers, data integrators, ETL and software developers, data analysts, data scientists, and C-level IT managers. - Experience in developing content for products sold to technical buyers. - Strong communication skills with the ability to simplify complex ideas. - Collaborative mindset to work with cross-functional teams. - Creative thinking and ability to bring a unique flair to product positioning and marketing campaigns. Role Essentials: - Minimum 5 years of product marketing experience in an enterprise software environment. - Understanding of data integration and data engineering market, customer pain points, competition, and trends. - Experience in content development for products targeting IT or technical buyers. - Exceptional written and verbal communication skills with attention to detail. - Ability to work with technical customer users to gather feedback for actionable recommendations. - Proficiency in creating data-driven go-to-market plans and adjusting them based on data analysis and market feedback. - MBA or equivalent educational background. When you join Salesforce, you will have the opportunity to unleash your potential and shape the future of AI. Apply today to redefine what's possible for yourself, for AI, and for the world. Please note that Salesforce is an equal opportunity employer committed to creating an inclusive workplace free from discrimination. All recruitment decisions are based on merit and qualifications, without regard to any protected classification. As a Product Marketing Lead with Salesforce, you will play a crucial role in leading industry-leading, cloud-native Informaticas Data Integration and Data Engineering solutions for enterprise customers. Your key responsibilities will include: - Owning product marketing and go-to-market strategies for data integration and data engineering solutions. - Collaborating cross-functionally with product management, sales, alliance and GSI teams to drive critical deliverables for sales enablement, demand generation, and thought leadership. - Defining market strategies and creating compelling messaging and positioning for the products. - Working with customers to develop assets that showcase their data integration and data engineering journey and business outcomes. - Serving as a subject matter expert for the sales team to communicate the value of Informatica's AI-powered solutions to prospects. - Promoting products through marketing events, webinars, social media, and other channels. - Acting as a spokesperson with press, analysts, and at industry events. - Leading the complete launch of new products. What We'd Like to See in You: - Expertise in enterprise software, data management, data integration, data engineering, AI/GenAI, and cloud technologies. - Ability to develop product positioning and messaging that articulates unique value propositions. - Understanding of various personas including data engineers, data integrators, ETL and software developers, data analysts, data scientists, and C-level IT managers. - Experience in developing content for products sold to technical buyers. - Strong communication skills with the ability to simplify complex ideas. - Collaborative mindset to work with cross-functional teams. - Creative thinking and ability to bring a unique flair to product positioning and marketing campaigns. Role Essentials: - Minimum 5 years of product marketing experience in an enterprise software environment. - Understanding of data integration and data engineering market, customer pain points, competition, and trends. - Expe