Product Marketing Manager

Role Overview: Join Informatica as a Product Marketing Manager in Bangalore, where you will be responsible for driving the go-to-market success of the Cloud Modernization program. As a storyteller and strategist, you will craft compelling narratives that resonate with both technical and business audiences, enabling AI-driven transformation through modernization. Key Responsibilities: - Own Messaging and GTM Strategy: Define and execute the product marketing strategy for Informatica's Cloud Modernization program. Develop differentiated messaging and positioning that communicates the value of modernization in enabling AI-driven transformation. Continuously refine go-to-market plans based on customer insights, market trends, and performance metrics. - Drive Content and Customer Storytelling: Partner with customers to create compelling narratives, case studies, and assets that highlight real-world modernization journeys and business outcomes. Deliver a comprehensive content portfolio to support the full buyer journey. - Enable Sales and Field Teams: Act as a subject matter expert for Cloud Modernization, enabling sales to articulate Informatica's value effectively. Create sales enablement materials that simplify complex concepts for diverse audiences. - Cross-Functional Leadership: Collaborate with various teams to drive Modernization program adoption and pipeline growth. Align with demand generation and corporate marketing teams to execute integrated campaigns. - Market Evangelism: Represent Informatica as a thought leader at industry events, webinars, and media engagements. Promote Cloud Modernization best practices through digital channels. - Own Product Launches: Plan and execute successful product and program launches, from messaging to market activation. Qualifications Required: - 5 or more years of product marketing experience in an enterprise software environment. - Strong understanding of cloud data management, integration, MDM, and modernization strategies. - Proven ability to create compelling positioning and messaging for solutions in competitive markets. - Experience engaging multiple personas, including developers, architects, data engineers, analysts, and executives. - Ability to translate technical concepts into clear, persuasive content. - Demonstrated success collaborating across global, cross-functional teams. - MBA or equivalent educational background. - Written and verbal communication skills with attention to detail. - Ability to develop data-driven go-to-market plans. (Note: Any additional details of the company were not provided in the job description.) Role Overview: Join Informatica as a Product Marketing Manager in Bangalore, where you will be responsible for driving the go-to-market success of the Cloud Modernization program. As a storyteller and strategist, you will craft compelling narratives that resonate with both technical and business audiences, enabling AI-driven transformation through modernization. Key Responsibilities: - Own Messaging and GTM Strategy: Define and execute the product marketing strategy for Informatica's Cloud Modernization program. Develop differentiated messaging and positioning that communicates the value of modernization in enabling AI-driven transformation. Continuously refine go-to-market plans based on customer insights, market trends, and performance metrics. - Drive Content and Customer Storytelling: Partner with customers to create compelling narratives, case studies, and assets that highlight real-world modernization journeys and business outcomes. Deliver a comprehensive content portfolio to support the full buyer journey. - Enable Sales and Field Teams: Act as a subject matter expert for Cloud Modernization, enabling sales to articulate Informatica's value effectively. Create sales enablement materials that simplify complex concepts for diverse audiences. - Cross-Functional Leadership: Collaborate with various teams to drive Modernization program adoption and pipeline growth. Align with demand generation and corporate marketing teams to execute integrated campaigns. - Market Evangelism: Represent Informatica as a thought leader at industry events, webinars, and media engagements. Promote Cloud Modernization best practices through digital channels. - Own Product Launches: Plan and execute successful product and program launches, from messaging to market activation. Qualifications Required: - 5 or more years of product marketing experience in an enterprise software environment. - Strong understanding of cloud data management, integration, MDM, and modernization strategies. - Proven ability to create compelling positioning and messaging for solutions in competitive markets. - Experience engaging multiple personas, including developers, architects, data engineers, analysts, and executives. - Ability to translate technical concepts into clear, persuasive content. - Demonstrated success collaborating across global, cross-functional teams. - MBA or