Digital Analytics Developer

Digital Analytics Developer - J48058 Role & responsibilities Skills and Experience • Working knowledge of Tag Management Solutions such as Google Tag Manager (GTM) or Adobe Launch • Experience of Optimization / Testing Tools like Adobe Target. • Good working knowledge of Web Analytics like Adobe Analytics • Experience of working with a structured website data layer to ensure accurate data collection. • JavaScript, jQuery, CSS, HTML experience • Hands-on experience with network diagnostics, and network analytics tools. • Understanding of how web applications work including security, session management, and best development practices. Overall responsibilities • Implement and maintain the tracking of user behaviour on public-facing website using Adobe Launch tag management system, to provide data for use in Adobe Analytics and other products. • Support marketing teams in their use of Adobe Target and Analytics by acting as the subject matter expert and internal consultant on marketing capabilities. • Identify opportunities to improve any existing Marketing Technology configurations and develop those opportunities proactively. • Develop functionality by following internal development standards. Technical solution to include detailed design documentation, code, configuration, and other supporting technical documents. • Maintain tracking updates to ensure Adobe Analytics remains up-to-date and accurate. • Troubleshoot front end performance issues related to tagging and testing using JavaScript, jQuery, CSS, HTML • Investigate and interpret any data issues and collaborate with analysts to support their interpretation of our analytics data. • Setting up Adobe Target activities including but not limited to Recommendations or always-on’ personalisation activities. • Presenting the art-of-the possible to marketing teams and owning initiatives to drive product adoption and engagement with local teams • Report on the return on investment