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About the role
AI Agent Development & Workflow Automation
● Build, configure, test, and optimize AI agents that support Marketing and SDR workflows across prospecting, enrichment, scoring, routing, outreach, and reporting ● Develop agentic workflows using tools such as Claude, Clay, MCP, Snowflake, Salesforce, HubSpot, Outreach, Gong, and related GTM systems ● Translate business requirements into structured AI workflows that can operate reliably, repeatably, and at scale ● Build agents that monitor key GTM signals such as job changes, hiring velocity, funding events, web intent, content engagement, and account fit ● Create workflows that reduce manual research and give SDRs better prioritized accounts, stronger contact context, and cleaner outreach hooks
GTM Signal Intelligence & Prospecting Automation
● Help build and scale autonomous prospecting motions that identify ICP-fit accounts and contacts based on real-time buying signals ● Support ICP fitness scoring workflows that assess inbound leads, event leads, partner leads, and prospecting lists before they move into downstream systems ● Build logic that blends signal-based prospecting with broader whitespace nurture motions ● Develop workflows that help SDRs prioritize the right accounts at the right time with the right message ● Partner with Marketing, SDR, and RevOps teams to ensure AI-driven prospecting aligns with pipeline goals, territory strategy, and campaign priorities
Data Orchestration & System Connectivity
● Connect and normalize data across Salesforce, HubSpot, Clay, Snowflake, Outreach, Gong, LinkedIn Ads, HockeyStack, and other GTM platforms ● Build structured inputs, data models, prompts, API workflows, and JSON-based logic that allow AI agents to take action with clean context ● Support audience segmentation workflows across cold, warm, and hot account/contact cohorts ● Help operationalize Snowflake and other data sources as audience and intelligence layers for AI-powered GTM activation ● Partner with Marketing Operations, RevOps, Data, and IT teams to make sure agent workflows are secure, governed, and aligned with system architecture
CRM Hygiene & Data Quality Agents
● Build and maintain AI-powered data quality workflows that improve the accuracy of CRM and marketing data ● Support agents for employment verification, LinkedIn URL enrichment, region/location detection, account/contact enrichment, and stale data detection ● Design workflows that catch bad records before SDRs waste time on outdated contacts or inaccurate account information ● Improve the quality of downstream workflows by ensuring agent decisions are based on clean, current, and complete data ● Partner with Salesforce and HubSpot system owners to write back useful intelligence in a structured and governed way
AI-Powered SDR & Marketing Activation
● Build workflows that support AI-generated email sequences, personalized outreach hooks, account research summaries, and meeting preparation briefs ● Help connect outbound email, LinkedIn Ads, website intent, events, and partner motions into a more unified activation model ● Support agent workflows for event and user group planning, including geographic intelligence based on pipeline, whitespace, and ICP contact density ● Partner with SDR leadership to improve rep efficiency, reduce manual research, and increase time spent on high-value conversations ● Help create feedback loops that improve messaging, scoring, segmentation, and workflow performance over time
AI Governance, Testing & Optimization
● Test agent outputs for accuracy, consistency, brand alignment, and business usefulness ● Build repeatable QA processes for prompts, structured inputs, workflow logic, and agent-generated outputs ● Identify where human review is required versus where automation can safely run independently ● Monitor workflow performance and recommend improvements based on adoption, output quality, conversion impact, and operational efficiency ● Partner with Security, IT, and Operations teams to ensure AI workflows follow internal governance and data handling standards
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