Media Relations and Social Media Manager

Role Overview: As a Social Media Manager at Saviynt, you will be a strategic storyteller responsible for translating complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand. You will play a crucial role in building brand awareness and engaging the target audience, including CISOs, Heads of Identity, security leaders, Chief Data Officers, and Chief Technology Officers. Your role will involve collaborating cross-functionally with PR, Content, Creative, and Demand Generation teams to ensure social amplification at key moments and maintain day-to-day thought leadership and community engagement. Key Responsibilities: - Develop and execute a comprehensive social media strategy aligned with business objectives such as brand awareness, pipeline influence, thought leadership, and employer branding. - Act as a consultant to Product Marketing and Demand Gen to support product launches and events with engagement-led tactics. - Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape. - Create high-quality social copy, multimedia content, and creative campaign concepts across various platforms. - Monitor and respond to comments, messages, and mentions in real-time, engaging with industry influencers and building relationships with stakeholders. - Increase engagement rate on LinkedIn by 30% and work towards strategic changes based on platform-specific tactics. Qualifications Required: - 5+ years of experience in Social Media/Digital Marketing, preferably in B2B Tech, SaaS, or Cybersecurity. - Proven track record of managing high-growth brands and creating bold, creative campaign concepts. - Advanced knowledge of social media platforms such as LinkedIn, Twitter, YouTube, and Reddit. - Proficiency in multimedia production tools like Adobe Creative Cloud or Canva/CapCut. - Exceptional writing skills and the ability to craft content for different tones and platforms. - Experience working in collaboration with PR, Demand Gen, and Creative teams. - Preferred experience in crisis management and a background in Pre-IPO or high-growth Cybersecurity startups. Role Overview: As a Social Media Manager at Saviynt, you will be a strategic storyteller responsible for translating complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand. You will play a crucial role in building brand awareness and engaging the target audience, including CISOs, Heads of Identity, security leaders, Chief Data Officers, and Chief Technology Officers. Your role will involve collaborating cross-functionally with PR, Content, Creative, and Demand Generation teams to ensure social amplification at key moments and maintain day-to-day thought leadership and community engagement. Key Responsibilities: - Develop and execute a comprehensive social media strategy aligned with business objectives such as brand awareness, pipeline influence, thought leadership, and employer branding. - Act as a consultant to Product Marketing and Demand Gen to support product launches and events with engagement-led tactics. - Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape. - Create high-quality social copy, multimedia content, and creative campaign concepts across various platforms. - Monitor and respond to comments, messages, and mentions in real-time, engaging with industry influencers and building relationships with stakeholders. - Increase engagement rate on LinkedIn by 30% and work towards strategic changes based on platform-specific tactics. Qualifications Required: - 5+ years of experience in Social Media/Digital Marketing, preferably in B2B Tech, SaaS, or Cybersecurity. - Proven track record of managing high-growth brands and creating bold, creative campaign concepts. - Advanced knowledge of social media platforms such as LinkedIn, Twitter, YouTube, and Reddit. - Proficiency in multimedia production tools like Adobe Creative Cloud or Canva/CapCut. - Exceptional writing skills and the ability to craft content for different tones and platforms. - Experience working in collaboration with PR, Demand Gen, and Creative teams. - Preferred experience in crisis management and a background in Pre-IPO or high-growth Cybersecurity startups.