Digital Experience Analyst

We're Hiring | Digital Experience Analyst User Testing (CRO) Are you passionate about improving digital experiences through data, user insights, and experimentation We're looking for a Digital Experience Analyst with 3+ years of experience in Conversion Rate Optimization (CRO) to join our team and help optimize customer journeys using user analytics and testing. As part of our Digital Experience team, you'll work closely with UX, Product, and Technical teams to analyze user behavior, uncover optimization opportunities, and deliver data-driven recommendations that enhance website performance and user satisfaction. What You'll DoAnalyze dashboards and digital KPIs to identify trends and optimization opportunities.Evaluate user journeys, heatmaps, session replays, and conversion funnels using tools like Mouseflow.Develop data-driven hypotheses based on user behavior, business objectives, and market insights.Combine quantitative and qualitative research from analytics, user testing, customer feedback, and previous studies.Translate complex findings into actionable recommendations for UX/UI improvements, A/B testing, and digital optimization.Prioritize initiatives based on business impact and implementation effort.Coordinate user testing activities using tools such as Qualtrics, Ungues (or similar platforms).Support the maintenance and enhancement of internal monitoring tools in collaboration with technical teams.Present insights effectively to both technical and non-technical stakeholders. What We're Looking For 3+ years of experience in Website Conversion Rate Optimization (CRO) Hands-on experience with Mouseflow, Google Analytics, Qualtrics, Ungues, or similar analytics/user testing tools Strong understanding of digital acquisition channels including SEO, SEA/PPC, CRM, Social Media, and Email Marketing Experience with A/B Testing, User Testing, Heatmaps, Session Recordings, Funnel Analysis, and Customer Feedback User-centric mindset with strong analytical and problem-solving skills Familiarity with Agile methodologies Excellent communication and stakeholder management skills Self-motivated, proactive, and collaborative team player Why Join Us Work on impactful digital optimization initiatives.Collaborate with cross-functional Product, UX, and Engineering teams.Drive data-backed decisions that improve customer experiences.Grow your expertise in CRO, User Research, and Digital Analytics. Experience: 3+ Years Location:Pune Employment Type: Full-Time If you're passionate about creating seamless digital experiences through analytics and user insights, we'd love to hear from you! Apply now or share your resume at Hr@softkode.io #Hiring #DigitalExperience #CRO #UserTesting #UXResearch #GoogleAnalytics #Mouseflow #Qualtrics #ABTesting #DigitalAnalytics #WebAnalytics #ProductAnalytics #UX #HiringNow #Jobs .