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About the role
As the Senior Analyst I for Marketing, you will move beyond execution to serve as the principal data authority and strategic partner to our Growth, Performance Marketing, and Lifecycle teams. Moreover, you will be instrumental in supporting Alma's mission to make it easy to find high-quality, affordable mental health care. You will own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. You speak Marketing fluently (CAC, LTV, multi-touch attribution, ROAS, and conversion funnels) and possess the leadership capability to translate executive business goals into robust, scalable data assets. You will act as a critical bridge between Marketing leadership, Data Engineering, and Data Science to unlock high-velocity, automated insights. Outcomes: How We'll Define Success in the First 12 Months This is a high-impact individual contributor role defined by architectural ownership, strategic autonomy, and cross-functional leadership: - End-to-End Domain Ownership: Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs. - Architectural Scalability: Design and optimize our core Marketing data models within dbt, moving the organization away from siloed reporting toward an integrated, full-funnel "source of truth". - Strategic Enablement: Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization. - Cross-Functional Bridge: Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations. Other Responsibilities: What Else You Will Do - Advanced Data Modeling Architecture: Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in our BI tools (Lightdash). You will ensure the underlying .