Padmi

Head - Brand & Product Marketing

Delhi NCRPosted 3 months ago
Product And Program ManagementStaff+Full Time; Regular
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As a Head of Brand & Product Marketing at SquadStack.ai, you will play a crucial role in defining and championing the global story of the company. Your responsibilities will include: - Own brand strategy and narrative: Define SquadStack's positioning, messaging, and voice across all markets and product lines. - Build a global brand engine: Lead storytelling, design, and thought leadership to establish SquadStack as a recognized category leader in AI-driven customer engagement. - Lead product marketing: Define value propositions, differentiation, and go-to-market strategy; drive product launches and competitive intelligence. - Enable sales success: Collaborate with Sales and Growth teams to create assets (battlecards, decks, one-pagers) that enhance conversion and deal velocity. - Drive visibility through PR and analysts: Manage Gartner, Forrester, media, and award programs to enhance external credibility. - Build and scale the team: Recruit, mentor, and nurture a high-performing brand and product marketing team across content, design, and communications. - Own SEO and web strategy: Lead content and SEO initiatives to boost organic reach, engagement, and inbound demand. To excel in this role, you should possess the following qualifications: - 5-10 years of experience in B2B SaaS marketing, with a strong exposure to enterprise GTM and product marketing. - Proven track record in building and scaling global brands. - Excellent communication and executive-level storytelling skills. - Deep understanding of product positioning, storytelling, and category creation in complex tech markets. - Strong experience leading cross-functional teams (content, design, comms, PMM) and collaborating with Growth, Sales, and Product. - Hands-on experience with content and creative strategy, comfortable guiding both narrative and visual identity. - Analytical mindset - capable of linking brand and product marketing efforts to pipeline and revenue outcomes. The role is based in Noida with a 'Work from Office' policy. The compensation is competitive along with ESOPs, and the joining is required ASAP. At SquadStack.ai, we prioritize a diverse and inclusive workplace, where we value people over product and profits, culture over everything else. We offer a well-balanced team of experienced entrepreneurs, backed by top investors across India and Silicon Valley, providing freedom, responsibility, an entrepreneurial environment, exponential growth, and healthcare support for physical and mental wellness. Join us at SquadStack.ai and be part of our mission to redefine consumer buying through AI sales advisors and expert humans, driving higher revenue and customer experience. As a Head of Brand & Product Marketing at SquadStack.ai, you will play a crucial role in defining and championing the global story of the company. Your responsibilities will include: - Own brand strategy and narrative: Define SquadStack's positioning, messaging, and voice across all markets and product lines. - Build a global brand engine: Lead storytelling, design, and thought leadership to establish SquadStack as a recognized category leader in AI-driven customer engagement. - Lead product marketing: Define value propositions, differentiation, and go-to-market strategy; drive product launches and competitive intelligence. - Enable sales success: Collaborate with Sales and Growth teams to create assets (battlecards, decks, one-pagers) that enhance conversion and deal velocity. - Drive visibility through PR and analysts: Manage Gartner, Forrester, media, and award programs to enhance external credibility. - Build and scale the team: Recruit, mentor, and nurture a high-performing brand and product marketing team across content, design, and communications. - Own SEO and web strategy: Lead content and SEO initiatives to boost organic reach, engagement, and inbound demand. To excel in this role, you should possess the following qualifications: - 5-10 years of experience in B2B SaaS marketing, with a strong exposure to enterprise GTM and product marketing. - Proven track record in building and scaling global brands. - Excellent communication and executive-level storytelling skills. - Deep understanding of product positioning, storytelling, and category creation in complex tech markets. - Strong experience leading cross-functional teams (content, design, comms, PMM) and collaborating with Growth, Sales, and Product. - Hands-on experience with content and creative strategy, comfortable guiding both narrative and visual identity. - Analytical mindset - capable of linking brand and product marketing efforts to pipeline and revenue outcomes. The role is based in Noida with a 'Work from Office' policy. The compensation is competitive along with ESOPs, and the joining is required ASAP. At S

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