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About the role
Hot Duties: Build and execute multi-channel GTM strategies for innovative technology solutions Duties: Drive digital branding, demand generation AI marketing, Digital marketing, social media & conference marketing Own website visibility, positioning, product messaging & growth campaigns Create strong market presence through content, webinars, campaigns & product storytelling Enable business growth with measurable inbound marketing and lead generation Identify potential competitors, conduct market research, and generate requirements Develop marketing strategies, pricing, positioning strategies, and a vision for the product Cohort and retention analysis Lead Marketing Executives Requirements: 6to 10+ years in B2B SaaS marketing 2 to 5+ years in healthcare or healthtech would be a great plus Experience scaling pipeline/revenue Team leadership experience Proven performance metrics Lifecycle/email marketing AEO/AISO/SEO/content strategy, Digital Marketing Webinar and event programs Partner/co-marketing campaigns
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