Senior Software Engineer, Marketing Analytics

TAG is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting more than 5,300 clinicians across 1,400+ locations under five brands: Aspen Dental, ClearChoice, WellNow, Chapter Aesthetic Studio, and Lovet Pet Health Care. Our shared mission is simple: bring better healthcare to more people. The Product team powers the digital experiences that connect millions of patients to our brands each year.

Role Overview

We are looking for a Senior Engineer, Marketing Analytics to own the end-to-end data collection infrastructure across TAG's multi-brand digital properties. This person will architect and maintain the tagging ecosystem that enables our marketing teams to make fast, confident decisions — while ensuring every data flow meets the highest standards of HIPAA compliance and data governance.

This is a high-visibility, high-impact role sitting at the intersection of engineering, marketing, and compliance. You will partner directly with brand marketing teams, data analysts, privacy/legal counsel, and product managers across Aspen Dental, ClearChoice, WellNow, and other TAG brands. The right candidate thrives in a fast-moving, multi-brand environment where marketing campaigns move quickly and accuracy is non-negotiable.

What You’ll Do

Marketing Data Layer Architecture & Ownership Design, build, and maintain the centralized Tag Management System (TMS) strategy across all TAG brand websites, including aspendental.com, clearchoice.com, wellnow.com, mychapter.com, and lovet.com Establish and enforce a scalable data layer standard that accounts for varying PHI sensitivity across brands (e.g., dental/implant patient journeys vs. aesthetics vs. urgent care) Architect tag firing rules, triggers, and variable structures that respect brand-level compliance tiers and develop automation to show realtime system health Maintain a clean, auditable tag inventory and deprecate orphaned or legacy tags to reduce governance risk

Tagging Implementation & Platform Expertise Implement and manage Google Tag Manager (GTM) containers across multi-brand properties with complex custom variable logic and server-side tagging configurations Build and maintain GA4 implementations including event schemas, custom dimensions/metrics, conversion tracking, and cross-domain measurement Configure and manage SA360 floodlight activities, custom variables, and conversion tag architecture to support performance media campaigns Own Freshpaint configuration as the PHI-safe data routing layer, including source configuration, destination mapping, and allowlist governance for healthcare-compliant event forwarding Support Google Ads, Meta Pixel, Bing UET, and programmatic DSP pixels within a compliant tagging framework Implement and maintain Enhanced Conversions and server-side conversion APIs (CAPI) where applicable

HIPAA, PHI & Compliance Serve as the technical SME for marketing data privacy and compliance, partnering with Legal, Privacy, and Compliance teams Apply brand-level PHI tiering logic: enforce stricter data routing rules for brands where patient health information may be present (e.g., Aspen Dental, ClearChoice, WellNow) vs. lower-sensitivity brands Maintain working knowledge of HIPAA Marketing Rule requirements and OCR guidance as they relate to pixel tracking and ad platform data sharing Configure and audit Freshpaint (or equivalent CDP/proxy layer) to prevent unauthorized PHI transmission to ad platforms Lead regular compliance audits of active tags, cookies, and data flows; produce audit documentation for legal review Stay current on evolving privacy regulations (CCPA, state-level privacy laws) and their impact on TAG’s tracking architecture

Marketing Team Partnership Serve as the primary technical partner for TAG’s brand marketing teams, translating campaign measurement needs into scalable tagging solutions Participate in campaign planning and launch readiness reviews to ensure tracking requirements are captured and implemented before go-live Triage and resolve tracking issues quickly — this team moves fast, and broken tags have real revenue impact Build and maintain QA processes to validate implementations pre- and post-launch Create and maintain tagging documentation, implementation guides, and training materials for marketing stakeholders

Data Quality, Reporting & Analytics Enablement Partner with the Analytics team to ensure GA4 and BigQuery data pipelines produce clean, reliable marketing attribution data Support multi-touch attribution modeling by ensuring consistent event naming conventions and parameter structures across brands Configure and maintain GA4 → BigQuery export; collaborate with data engineering on downstream data quality Identify and resolve data discrepancies between ad platform reporting and analytics reporting

What We’re Looking For

Required 5+ years of hands-on experience in digital analytics engineering, marketing technology, or tagging/implementation roles Deep expertise in Google Tag Manager — custom HTML tags, data layer architecture, server-side GTM, workspaces, versioning Demonstrated GA4 implementation experience including event schemas, custom dimensions, Measurement Protocol, and BigQuery export Hands-on experience with SA360 Floodlight tag architecture and conversion tracking Direct experience with Freshpaint or an equivalent PHI-safe customer data platform (Paubox, mParticle HIPAA configuration, or similar) Working knowledge of HIPAA requirements as applied to digital marketing pixels and ad platform data sharing Experience supporting multi-brand or multi-property digital environments with distinct tagging needs Strong JavaScript proficiency for custom tag scripting and debugging Proven ability to work directly with fast-moving marketing teams and translate business requirements into technical implementations quickly Experience with QA methodologies: browser DevTools, Omnibug, Tag Assistant Enterprise, Charles Proxy

Preferred Experience at a DSO, healthcare system, or multi-location retail healthcare brand Familiarity with server-side tagging and Google Cloud Run / Cloud Functions for GTM server container hosting Experience with Invoca or call tracking platforms and integrating call data into the measurement layer Exposure to BigQuery and dbt for downstream marketing data quality validation CAPI implementation experience (Meta, Google, TikTok) Familiarity with TCPA consent frameworks and their intersection with digital tracking consent management platforms (OneTrust, Usercentrics)

Why TAG Work on a portfolio of nationally recognized healthcare brands — Aspen Dental, ClearChoice, WellNow, Chapter, and Lovet — at real scale Operate at the intersection of healthcare, marketing, and technology at a company that is actively investing in both AI and digital infrastructure Collaborative, mission-driven culture: we put patients first in every technology decision Named a 2026 Built In Best Large Place to Work in Chicago and a Top Workplaces winner for Culture & Professional Development Competitive salary, comprehensive benefits, and hybrid flexibility from our Fulton Market, Chicago headquarters

*This role is onsite 4 days/week in our Chicago office (Fulton Market District) A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match Salary: $129-150k