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About the role
You will be responsible for architecting, building, and scaling a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics. As a Lead Web Platform & Digital Experience, you will own the complete web platform architecture, performance strategy, and frontend engineering team. Key Responsibilities: - Own the architecture and evolution of the company's public web platform. - Translate brand strategy into immersive, interactive, high-conversion digital experiences. - Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns. - Ensure pixel-perfect implementation of design systems and visual guidelines. - Architect and optimize applications using Next.js / React. - Implement SSR / SSG / ISR strategies for performance and SEO. - Improve and maintain Core Web Vitals such as LCP, CLS, INP, TTFB. - Optimize heavy media pages (vehicle visuals, videos, 3D renders). - Implement intelligent image/video loading strategies and lazy hydration. - Design scalable frontend architecture for high-traffic launches. - Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent). - Implement caching layers, edge rendering, and API optimization. - Improve time-to-interactive and reduce hydration bottlenecks. - Oversee CI/CD pipelines and production deployment workflows. - Lead development of vehicle showcase pages, product comparison modules, lead generation funnels, and interactive storytelling sections. - Implement advanced CSS, animations, and transitions. - Collaborate on innovative interactions using modern libraries like GSAP / Framer Motion. - Build and mentor a high-performance web engineering team. - Conduct code reviews and establish frontend engineering standards. - Promote reusable component architecture and design systems. - Drive technical roadmap for web scalability and performance. Qualifications Required: - 8 to 12 years in frontend/web engineering. - 3+ years leading engineering teams. - Strong expertise in Next.js, React, Modern JavaScript (ES6+), HTML5 / CSS3 / SCSS, Tailwind. - Deep understanding of SSR / SSG / ISR, Hydration and rendering internals, Core Web Vitals optimization, SEO best practices, CDN architecture, Browser performance optimization. - Experience scaling high-traffic, consumer-facing platforms. - Experience integrating headless CMS and marketing tools. - Experience with Vercel. Preferred Skills: - Experience building automotive, D2C, or premium consumer brand websites. - Exposure to 3D integrations (WebGL, Three.js). - Experience with design systems and Storybook. - Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager). - Experience with A/B testing frameworks. You will be responsible for architecting, building, and scaling a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics. As a Lead Web Platform & Digital Experience, you will own the complete web platform architecture, performance strategy, and frontend engineering team. Key Responsibilities: - Own the architecture and evolution of the company's public web platform. - Translate brand strategy into immersive, interactive, high-conversion digital experiences. - Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns. - Ensure pixel-perfect implementation of design systems and visual guidelines. - Architect and optimize applications using Next.js / React. - Implement SSR / SSG / ISR strategies for performance and SEO. - Improve and maintain Core Web Vitals such as LCP, CLS, INP, TTFB. - Optimize heavy media pages (vehicle visuals, videos, 3D renders). - Implement intelligent image/video loading strategies and lazy hydration. - Design scalable frontend architecture for high-traffic launches. - Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent). - Implement caching layers, edge rendering, and API optimization. - Improve time-to-interactive and reduce hydration bottlenecks. - Oversee CI/CD pipelines and production deployment workflows. - Lead development of vehicle showcase pages, product comparison modules, lead generation funnels, and interactive storytelling sections. - Implement advanced CSS, animations, and transitions. - Collaborate on innovative interactions using modern libraries like GSAP / Framer Motion. - Build and mentor a high-performance web engineering team. - Conduct code reviews and establish frontend engineering standards. - Promote reusable component architecture and design systems. - Drive technical roadmap for web scalability and performance. Qualifications Required: - 8 to 12 years in frontend/web engineering. - 3+ years leading engineering teams. - Strong expertise in Next.js, React, Modern JavaScript (ES6+), HTML5 / CSS3 / SCSS, Tailwind. - Deep understanding of SSR / SSG / ISR, Hydration and rendering internals, Core Web V