Source description
About the role
As a Marketing professional at Tally, you play a crucial role in fueling innovation, enhancing market presence, and strengthening the brand. Your responsibilities will include: - Taking ownership of the end-to-end web and growth lifecycle, from UI development to implementation, including API integrations, AI-driven automation, and enhancing organic visibility. - Building scalable, SEO-friendly, high-performing web experiences using HTML, Bootstrap, JavaScript, PHP, and MySQL. - Managing API integrations for marketing, analytics, and lead workflows. - Implementing technical SEO best practices, automation of marketing and content processes using AI tools, and ensuring high-quality outcomes through unit testing and collaboration with QA teams. Your expertise is expected to meet the future needs of Tally through: - Hands-on experience in web-based application development, preferably in WordPress, with a focus on problem-solving, performance, and scalability. - Proficiency in designing and developing web applications using WordPress, HTML, CSS, PHP, JavaScript, and MySQL, along with a strong understanding of UI development and MVC frameworks. - Technical expertise in PHP, jQuery, HTML, CSS, JavaScript, AJAX, RESTful APIs, third-party integrations, Bootstrap framework, CI/CD processes, and deployment workflows. Essential skills in Marketing & SEO include: - Understanding of technical SEO, experience with SEO tools and plugins like Yoast SEO, familiarity with analytics platforms such as Google Analytics and Google Search Console. - Experience or interest in implementing AI tools in marketing workflows, ability to automate content, SEO tasks, and reporting using AI and APIs, familiarity with prompt-based tools and AI-assisted development. Your influence at Tally will involve: - Developing and maintaining custom WordPress themes and plugins focusing on scalability and performance. - Implementing API integrations for CRM, marketing tools, analytics, and lead management systems. - Building AI-driven workflows for automation of content creation, SEO optimization, and reporting. - Optimizing website performance, Core Web Vitals, and technical SEO elements, ensuring SEO best practices, and improving lead generation funnels. - Actively contributing to UI/UX and solution design, performing unit testing, and collaborating with QA and stakeholders during integration/system/UAT phases. - Adhering to development, delivery, and release processes rigorously to ensure high-quality outcomes. As a Marketing professional at Tally, you play a crucial role in fueling innovation, enhancing market presence, and strengthening the brand. Your responsibilities will include: - Taking ownership of the end-to-end web and growth lifecycle, from UI development to implementation, including API integrations, AI-driven automation, and enhancing organic visibility. - Building scalable, SEO-friendly, high-performing web experiences using HTML, Bootstrap, JavaScript, PHP, and MySQL. - Managing API integrations for marketing, analytics, and lead workflows. - Implementing technical SEO best practices, automation of marketing and content processes using AI tools, and ensuring high-quality outcomes through unit testing and collaboration with QA teams. Your expertise is expected to meet the future needs of Tally through: - Hands-on experience in web-based application development, preferably in WordPress, with a focus on problem-solving, performance, and scalability. - Proficiency in designing and developing web applications using WordPress, HTML, CSS, PHP, JavaScript, and MySQL, along with a strong understanding of UI development and MVC frameworks. - Technical expertise in PHP, jQuery, HTML, CSS, JavaScript, AJAX, RESTful APIs, third-party integrations, Bootstrap framework, CI/CD processes, and deployment workflows. Essential skills in Marketing & SEO include: - Understanding of technical SEO, experience with SEO tools and plugins like Yoast SEO, familiarity with analytics platforms such as Google Analytics and Google Search Console. - Experience or interest in implementing AI tools in marketing workflows, ability to automate content, SEO tasks, and reporting using AI and APIs, familiarity with prompt-based tools and AI-assisted development. Your influence at Tally will involve: - Developing and maintaining custom WordPress themes and plugins focusing on scalability and performance. - Implementing API integrations for CRM, marketing tools, analytics, and lead management systems. - Building AI-driven workflows for automation of content creation, SEO optimization, and reporting. - Optimizing website performance, Core Web Vitals, and technical SEO elements, ensuring SEO best practices, and improving lead generation funnels. - Actively contributing to UI/UX and solution design, performing unit testing, and collaborating with QA and stakeholders during integration/system/UAT phases. - Adhering to development, delivery, and release processes rigo
More at Tally Solutions