Walk in Marketo + AJO (Adobe Journey optimizer) - Delhi

TCS invites Technology professionals for a Walk-in Interview Drive in Delhi - Lucerna 25th July 26 (Saturday) It is time for you to make #thebigmove to Tata Consultancy Services. Role: Marketo + AJO (Adobe Journey optimizer) Interview Date: 25th July 26 (Saturday) Experience: 4 - 12 years Mode of Interview: F2F/ Walk-in Location: Delhi - Lucerna Mode of Hire: Fulltime/Permanent/FTE Spoc : Aaliya Khan NOTE : Only candidates who can attend the Walk-in on 25th July 26(Saturday) are eligible to apply. Please apply only if you are available on that day. JOB DESCRIPTION: We are looking for an experienced and technically strong Adobe Journey Optimizer (AJO) Expert to join our MarTech team in Noida. This role demands a deep understanding of AJO architecture, integrations, and execution within B2B marketing environments . The ideal candidate will serve as a Subject Matter Expert (SME) , driving end-to-end technical design, integration, and migration initiatives across platforms such as Adobe Experience Platform (AEP) , Marketo , Salesforce , and Microsoft Dynamics . Key Responsibilities  Architect, design, and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement.  Lead integration efforts between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity.  Manage migration projects from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation.  Design and implement advanced audience segmentation and real-time orchestration using event-based triggers, attributes, and decisioning frameworks.  Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines, identity resolution, and profile activation in AJO.  Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization, email rendering, and dynamic content implementation.  Establish QA automation frameworks for validating data flow, triggers, and message delivery accuracy across journeys.  Stay current with AJO roadmap , SDKs, and integration updates to recommend optimizations and innovation opportunities. Required Skills & Qualifications  5+ years of experience in Marketing Automation and Campaign Technology , with at least 3+ years hands-on with Adobe Journey Optimizer (AJO) .  Proven experience integrating AJO with Marketo, Salesforce, Dynamics, and AEP/CDP ecosystems .  Solid understanding of APIs, webhooks, and data exchange models between CRM, CDP, and marketing platforms.  Expertise in journey orchestration, event-driven automation, and personalization frameworks .  Proficiency in HTML, CSS , and JSON scripting for campaign templates and dynamic personalization.  Strong background in data troubleshooting , QA automation , and error-handling workflows within marketing operations.  Ability to translate business logic into technical workflows and document solutions for scalability.  Excellent communication and cross-functional collaboration skills, with a structured and analytical problem-solving approach. Good to Have Hands-on with data migration and transformation tools (e.g., Snowflake, Adobe RT-CDP, AWS, or ETL frameworks). Exposure to B2B data models , account-based marketing (ABM) frameworks, and lead lifecycle automation. Familiarity with Git, Postman, and workflow orchestration tools for integration validation and API testing