Senior Manager - Brand - PV / EV (Product Marketing)

As a Senior Manager - Product Marketing for PV/EV in Andheri, Mumbai, your role will involve assisting the brand custodian in conceptualizing and executing product development and communications through the product lifecycle. Your key responsibilities will include: - Supporting the brand manager with insights from market research, industry and competition analysis, feature trends, competition pricing and sales mix to ensure the product is future-proofed against changes in the competitive environment. - Assisting in developing brand positioning and communication strategies, managing cross-functional teams, and ensuring projects are executed within timelines and budgets. - Coordinating with agencies for developing ATL assets, marketing collaterals, and analyzing print, TVC, and OOH plans. - Collaborating with the digital team for brand content generation and coordinating with BTL agencies during promotional activities and marketing events. - Supporting sales teams in developing sales collaterals, training tools, and product comparisons, as well as collaborating with various internal stakeholders for campaign execution and customer feedback. Qualifications required for this role: - Education: MBA in Marketing (Full time) - Relevant Experience: 3-9 years in marketing and sales - Industry experience: Automobile (2 Wheeler / 4 Wheeler) Additional details of the company were not provided in the job description. As a Senior Manager - Product Marketing for PV/EV in Andheri, Mumbai, your role will involve assisting the brand custodian in conceptualizing and executing product development and communications through the product lifecycle. Your key responsibilities will include: - Supporting the brand manager with insights from market research, industry and competition analysis, feature trends, competition pricing and sales mix to ensure the product is future-proofed against changes in the competitive environment. - Assisting in developing brand positioning and communication strategies, managing cross-functional teams, and ensuring projects are executed within timelines and budgets. - Coordinating with agencies for developing ATL assets, marketing collaterals, and analyzing print, TVC, and OOH plans. - Collaborating with the digital team for brand content generation and coordinating with BTL agencies during promotional activities and marketing events. - Supporting sales teams in developing sales collaterals, training tools, and product comparisons, as well as collaborating with various internal stakeholders for campaign execution and customer feedback. Qualifications required for this role: - Education: MBA in Marketing (Full time) - Relevant Experience: 3-9 years in marketing and sales - Industry experience: Automobile (2 Wheeler / 4 Wheeler) Additional details of the company were not provided in the job description.